The situation of the tourism sector improved considerably during the summer months, outperforming the projections of many of the companies in the industry.
The situation of the tourism sector improved considerably during the summer months, outperforming the projections of many of the companies in the industry. The vaccination of a large part of the population, the implementation of the EU Digital COVID Certificate, the great pent-up demand for tourism services and the easing of restrictions in the hospitality industry have been the compendium of factors that have supported a significant and necessary recovery for the sector. However, among the factors mentioned above, the one we believe has been most crucial is vaccination, as this has minimised the number of severe cases of COVID-19, helping to relieve the pressure on the healthcare system. This not only opened the door to a recovery during the summer season but has also laid the foundations for travel to get back to normal in the medium term, as predicted.
Domestic tourism, which before the pandemic had accounted for around 30% of tourist expenditure in Spain, achieved a larger share this summer than in the same period of 2019 as many Spanish tourists who used to go abroad for their holidays chose destinations closer to home. On the other hand, international demand was still more sluggish than usual, albeit posting considerable improvement: overnight stays by foreigners went from a 90% drop in May compared with the same month in 2019 to a 48% reduction in August. According to CaixaBank’s internal data, the source countries that have provided the most support for this improvement are those that have adopted the Digital COVID Certificate, mainly the countries in the Schengen Area. Other important countries, such as the UK and American markets, were still far from their pre-COVID levels although they showed a promising trend over the summer, leading us to believe they will be responsible for most of the sector’s improvement in 2022, once tourist arrivals from the EU consolidate.
Given this situation, we expect 2021 to close with tourism-related GDP at 54% of its 2019 level, up by 55% annually. Looking ahead to 2022, our viewpoint remains optimistic. We expect the good domestic and EU tourism figures to consolidate while the British and American source markets should gradually improve, bringing tourism-related GDP up to 88% of its 2019 level, an annual growth of 63%. These figures would mean that the 2022 financial year would be profitable for the vast majority of the industry, after a very tough year and a half. We can therefore reaffirm that the tourism industry’s long-term sustainability is beyond doubt and it will once again play a leading role in driving the growth of Spain’s economy.
The outbreak of the pandemic in early 2020 has had unprecedented repercussions in many areas of the economy. One of these has been household consumption, the main component of GDP and traditionally considered an indicator of the health of the economy and the well-being of society. Because of the restrictions on business and mobility during the health crisis caused by COVID-19, the drop in consumption was much greater than during previous crises. The positive side is that once restrictions were lifted, Spain’s consumption has rebounded more sharply in 2021 than in the past. In fact, in October the consumption tracker produced by CaixaBank Research using internal data was already 13% higher than in the same month of 2019.
This trend should continue, albeit more moderately, during 2022 and 2023 (we predict consumption growth of 5.7% and 3.6% in 2022 and 2023, respectively). These forecasts are based on the assumption that, thanks to the vaccination campaign, there will be no need to impose restrictions on business and mobility as severe as those in place until last spring. While factors have emerged that will take the shine off this recovery, such as rising energy prices and bottlenecks in global supply chains, as these subside in 2022 we believe that demand pent up during the pandemic, a recovering labour market, improving consumer confidence, accommodative financial conditions and the boost from the Next Generation EU funds will continue to support the recovery in consumption.
In this report we focus on one of the most important underlying factors: pent-up demand. The impossibility of consuming a large number of services during the restrictions in 2020 and the consequent generation of forced savings (we estimate around €46.6 billion, 3.7% of 2019’s GDP) are boosting consumption now that businesses have reopened, supported by the fact that consumers perceive the crisis has been temporary (thanks to the vaccination campaign) and therefore see no need to keep a high level of savings for precautionary reasons. With the help of CaixaBank’s internal and completely anonymised data on more than 10 million clients, we have exhaustively analysed both the demand that has already materialised as well as its potential, according to the profile of each consumer.
Our results suggest that forced savings during the pandemic have been substantial but also very heterogeneous: the distribution of excess savings across low, medium and high-income groups was 4%, 58% and 38%, respectively. We have also found that these savings are mostly concentrated among people aged over 60. According to our analysis, accumulated savings are already being released in 2021 (specifically, low-income groups will use up 100% of their savings while this figure will be 67% and 36% for medium and high-income groups respectively), particularly benefitting the tourism, leisure and catering sectors.
We have also used this report to look at more structural issues regarding consumption patterns, using our internal data. Due to changes in consumption patterns, in 2020 the inflation faced by the average consumer was 0.1% according to our internal data (in contrast to the official figure of –0.3%), even higher for people over 60 and low-income groups. Finally, we have found that consumers generally spend more during the first week of the month and this pattern is especially pronounced among low-income groups and young people. In contrast, people over 60 and those on higher incomes tend to spend more evenly throughout the period.
Consumption in Spain is recovering faster than in previous crises. This is highlighted in the consumption tracker produced by CaixaBank Research based on internal data (available in Spanish: Monitor de Consumo). In the month of October, our consumption indicator was already 13% higher than in the same month in 2019.
Albeit at a more moderate pace, we expect consumption growth to remain dynamic over the coming years, supported by several factors including the release of demand pent up during the pandemic, the recovery of the labour market, improved consumer confidence, accommodative financial conditions and the boost from the Next Generation EU funds. Although some factors have emerged that will take some of the shine off the recovery, such as the energy crisis and tensions in global supply chains, we expect the rate of growth in consumption to remain strong over the next two years, with an increase of 5.7% in 2022 and 3.6% in 2023.
The slump in consumption during the COVID-19 health crisis was far greater than during the financial and sovereign debt crisis of 2008-2014. This is largely because the factors that depressed consumption in these two recessionary periods are very different. During the 2008-2014 crises, the main determinants were the fall in gross disposable income and, to a lesser extent, the increase in uncertainty associated with the future economic situation.1 In contrast, during the 2020 crisis the main determining factors have been restrictions on business and mobility (see the chart below).2
The lifting of most of the restrictions in Q2 2021 paved the way for a recovery in consumption,3 especially in those sectors hardest hit by the restrictions (leisure, catering and tourism), as reflected by our consumption tracker. Likewise, in 2021 this recovery has been supported by the release of the pent-up demand that accumulated during the toughest months of the pandemic, as well as by the notable improvement in both the labour market and consumer confidence, factors that will continue to drive consumption in 2022 and 2023.
Over the coming quarters, pent-up demand will play a particularly important role among high-income groups, which are the ones that generated the most excess savings during 20204 and, according to our estimates, still have the largest cushion to maintain a relatively high rate of consumption growth by their standards. Specifically, we estimate that, in 2021, they have spent less than half the excess savings they accumulated on consumption,5 so there is room for their consumption to continue to grow significantly in 2022.6
As for the labour market, we expect its recovery to consolidate, 2022 and 2023 ending with employment growth of 2.7% and 2.1%, respectively. This will be the key factor to continue underpinning growth in household income, which we expect to post a cumulative 8.5% increase over the period 2022-2023.
Another factor that will also contribute to the growth in consumption is the improvement in consumer confidence, which has recovered significantly, particularly thanks to the successful vaccination campaign. Although we do not rule out the possibility of further waves of infections, we are confident that pressure on hospitals will remain limited over the coming months thanks to the effectiveness of vaccines and the high percentage of the Spanish population that has been vaccinated. This should mean that, in the coming months, there will be no need to impose such severe restrictions on mobility and business as those in place until last spring. This is one of the main assumptions underlying our macroeconomic scenario. In this respect, one of the major risks is the possible emergence of new variants of the virus that reduce vaccine efficacy.
In addition to the three factors mentioned above, we also believe that consumption will be supported by the continuation of accommodative financial conditions as we do not expect the ECB to start raising interest rates until 2024.7 This will encourage more consumer credit in order to finance, above all, the purchase of durable goods. Finally, the European recovery plan (NGEU) will also boost consumption over the coming quarters. One of the main aims of Europe’s recovery and resilience plan is to encourage sustainable mobility and renovate housing to promote energy savings, which will also boost the consumption of durable goods such as electric cars and more energy-efficient air conditioning appliances.
Although we expect the recovery in consumption to remain strong over the coming years, a few obstacles have appeared in recent months that will take some shine off it. Firstly, energy prices, both electricity and fuel, have risen sharply in the second half of the year. This increase reduces the purchasing power of households, which ultimately limits the ability of consumption to recover. Although we believe that energy prices will normalise over the course of 2022, we expect the impact on consumption growth in 2022 to be around 0.7 pp.8
Secondly, the sharp rise in international demand over the past few months has led to bottlenecks in global supply chains, restricting the capacity of supply to rally. As a result, growth in consumption will also be limited by longer delivery times for some consumer products such as vehicles, and by rising prices due to mismatches between supply and demand in some sectors. In any case, according to the latest available indicators, we believe these obstacles will start diminishing from Q2 2022 onwards, so the final impact on the recovery in consumption is expected to be limited.9
All in all, the obstacles that have appeared recently will take some of the steam out of consumption’s recovery but the underlying factors supporting it are solid. We therefore expect consumption to post relatively high growth rates in both 2022 and 2023: 5.7% and 3.6%, respectively.
The restrictions put in place to curb the spread of the coronavirus and caution due to the prevailing uncertainty led to a large increase in savings by Spanish households in 2020. Specifically, we estimate that cumulative savings from the pandemic reached €46.6 billion, 3.7% of 2019’s GDP. This sharp increase in savings has diminished as we have been able to return to our old habits, leading to a rapid recovery in consumption; a trend that will most likely continue in the coming quarters.
The restrictions put in place to curb the spread of the coronavirus and caution due to the prevailing uncertainty led to a large increase in savings by Spanish households in 2020. Specifically, we estimate that cumulative savings from the pandemic10 reached €46.6 billion, 3.7% of 2019’s GDP. This sharp increase in savings has diminished as we have been able to return to our old habits, leading to a rapid recovery in consumption; a trend that will most likely continue in the coming quarters.11
How was this increase in savings distributed across different population groups? Using information from more than 10 million CaixaBank clients, duly anonymised, we reconstructed the real-time trend in household gross disposable income (GDI) and consumption by both income group and age.12
As expected, the increase in savings was especially pronounced among those with higher incomes: high and medium-high income groups accounted for almost two-thirds of the additional savings generated in 2020 as a result of the pandemic, as can be seen in the chart below.
The results seem self-explanatory: restrictions were imposed on the whole population and entailed an involuntary reduction in consumption, especially for services and durable goods, which resulted in those people with higher incomes to save a larger proportion of their income.
When we break down the excess savings by age, we can see that seniors (aged 60 plus) accounted for just over half the savings generated at an aggregate level; adults (aged 30-59) one third, and young people (16-29) a small proportion (see the chart below). Again, the result seems plausible: older people were subject to the same restrictions as the other demographic groups but the impact on their purchasing power was lower.
The pent-up demand resulting from the toughest months of the pandemic is driving strong growth in consumption across all population groups, from the lowest to the highest income groups. In fact, this has already taken consumption to above its pre-pandemic levels in 2021, both at an aggregate level and across all income groups.13 This huge drive from demand, which can be observed across all the major developed countries, helps to explain the logistical difficulties occurring at a global level in satisfying such a rapid recovery in demand.
In any case, there are some notable differences between the different groups. Among low-income people, the rebound in consumption is more vigorous compared to the pre-pandemic period while the consumption growth rate is lower among those with higher incomes.14 Nevertheless, it should be noted that, given that people with higher incomes tend to have a greater volume of consumption, although the growth rate is lower their contribution to the aggregate growth in consumption is still significant. Specifically, for 2021 we estimate that the 20% of households with the lowest incomes have contributed around 10% to Spain’s aggregate consumption while the 20% of the population with the highest incomes have accounted for more than 30% of the total.
In terms of the demographic profile, the strong growth in consumption among young people is notable. For seniors our projections show strong growth in spending in 2021 compared with 2019, driven largely by the aggregate increase in savings in this group. On the other hand, consumption by adults is recovering more moderately compared with the other age groups. The fact that the economic uncertainty associated with COVID-19 has not completely dissipated and that other sources of risk have emerged, such as supply shortages and rising energy prices, could explain the slower revival in consumption among this demographic group, which tends to accumulate a higher level of debt and is perhaps moderating its consumption for precautionary reasons.
In short, the recovery in consumption in 2021 has been a palpable reality reaching a broad, heterogeneous set of households, particularly among young people and low-income groups. Looking ahead to 2022, the large amount of savings accumulated at an aggregate level during the pandemic suggests the recovery in consumption still has a long way to go, especially among high-income groups, provided the logistical problems in global value chains are resolved and inflation normalizes.
Historically, and in general terms, increases (or decreases) in consumption go hand in hand with larger increases (or decreases) in consumer credit. This relationship is particularly close in the case of durable goods, which are the most frequently financed given that they tend to be larger expenses.
Historically, and in general terms, increases (or decreases) in consumption go hand in hand with larger increases (or decreases) in consumer credit. This relationship is particularly close in the case of durable goods, which are the most frequently financed given that they tend to be larger expenses.
Unlike past crises, this time the recovery in consumption will be greater: we expect nominal consumption growth in 2022 to be larger than in the gradual recovery from the previous crisis, continuing the momentum seen in 2021. This faster speed of recovery can be explained by the fact that much of the savings generated in 2020 were forced and are expected to be released relatively quickly, and also because economic support measures have mitigated the impact of the crisis on households. This booming consumer recovery will also drive further growth in consumer credit, although the extent of the rebound will depend on how excess savings are distributed.
During 2020, household consumer debt shrank by 2.6% annually due to the collapse in consumption (down by 12% in 2020) as a result of restrictions on mobility. These exceptional circumstances also had an impact on new consumer credit, which fell by 26.6% year-on-year. The reduction in debt was partly offset by legislative and sector moratoriums for the most vulnerable households.
During 2021, and following the lifting of mobility restrictions, consumption recovered and, with it, new loans, which picked up strongly.15 This moderated the reduction in household debt for consumption purposes.16 When we use internal CaixaBank data to study the trend in debt during 2021 by income level,17 we observe that it increased for the lowest income group, fell significantly for the medium-income group and fell more slightly for high-income earners.
With regard to the medium-income group,18 the result is consistent with a deleveraging process as they were the group that accumulated the largest amount of debt before the pandemic (58% of consumer debt was concentrated in this group). This group also saved considerably during 2020, accounting for almost 60% of the aggregate excess savings in the year, according to estimates based on internal data. Our results suggest that the people in the medium-income group have taken advantage of excess savings not only to consume19 but also to deleverage. In other words, there has been something of a pushback for this group. In contrast, those with lower incomes achieved modest excess savings in 2020 and they are also the ones who have consumed most vigorously in 2021 compared with the pre-pandemic period. It is therefore logical that they should be financing this high consumption, which would explain why their debt has increased since the end of the worst phase of the pandemic. Finally, high-income earners, who accumulated 38% of the excess savings in 2020, have a low consumer debt burden relative to their income, which would explain why they have not devoted these savings to reducing their debt to the same extent as medium-income earners.
To understand future consumption financing needs we must first understand how much of the pent-up consumption was released in 2021 and how much can be met by savings accumulated during the pandemic.
Using internal data, we have estimated the additional consumption that took place in 2021 compared with the consumption that would have taken place before the pandemic by income group.20 When compared with the excess savings generated in 2020 by income group, the results suggest that, on aggregate, half the excess savings would have been used in 2021. In particular, our results (see the chart below) show that low and medium-low income groups would have consumed all their excess savings from the pandemic in 2021, while medium-income groups would have consumed 60% and the medium-high and high-income groups clearly less than half. These results are in line with the recovery in new loans observed in 2021. Low-income and medium-low income groups do not have enough savings accumulated in 2020 to meet their pent-up demand, so they have resorted to bank financing, in addition to using savings accumulated before the pandemic. In contrast, the rest of the income groups still have a cushion of savings to finance their consumption in 2022 or to increase their long-term savings for future investments or retirement.
Looking ahead to 2022, consumption growth is expected to be strong and above its historical average. This growth will be supported by favourable financial conditions, by the remaining pent-up demand and the funds from the European recovery plan NGEU. The aim of these European transfers is to encourage sustainable mobility and the renovation of housing to promote energy savings, among other areas, which will boost the consumption of durable goods such as electric cars, recharging points, appliances, air conditioning and more energy efficient heating, etc. Moreover, aid to the private sector does not cover the entire investment, so co-financing will be required.
Much of the consumption in 2022 by low-income and medium-low income groups, especially of durable goods, will rely on bank financing as they will no longer have the savings cushion from 2020. Additionally, for medium-income and medium-high income groups, we estimate that the additional consumption expected in 2022 compared with the average pre-pandemic consumption will be greater than the funds they have left over from their pandemic savings (provided current supply problems do not persist), so they will also require other sources of financing such as bank financing.21 As a result, new consumer credit is expected to grow significantly in 2022.
Analyzing of consumption growth since May 2021, when the last state of emergency ended, we can see that the recovery in spending on transport, and especially on leisure, hospitality and tourism, was particularly strong. The sectors hardest hit by the restrictions (most of them still in force in Q1 2021) are therefore the ones that are recovering the most. On the other hand, consumer durables (furniture, textiles, etc.) have benefitted much more modestly from the pick-up in consumption, as will be seen below, while spending on basic necessities has fallen (except among low-income households), partly because these goods can be replaced by the services offered by the hospitality industry.
Based on the analysis of consumption growth since May 2021,22 when the last state of emergency ended, we can see that the recovery in spending on transport, and especially on leisure, catering and tourism, was particularly strong. The sectors hardest hit by the restrictions (most of them still in force in Q1 2021) are therefore the ones that are recovering the most.23 On the other hand, durable goods (furniture, textiles, etc.) have benefitted much more modestly from the pick-up in consumption, as will be seen below, while spending on basic necessities has fallen (except among low-income households), partly because these goods can be replaced by the services offered by the catering industry.
Recovery of consumption by income group since the end of the state of emergency
Another interesting aspect is that, in most sectors, consumption has picked up more readily among the lower income groups, presumably because they had already released all their pent-up demand in 2021. In terms of consumer age, the patterns are very similar. However, the substitution of staples for leisure and catering services has been greater among seniors. This group has registered the highest growth rates in the staple goods sector since the outbreak of the pandemic, so it is plausible that, once they feel safer thanks to the advances made in the vaccination campaign, they have replaced part of this expenditure with spending on catering.
The recovery in spending on durable goods has been more contained24 in the different sub-sectors that can be captured via CaixaBank’s internal data. This is mainly due to the fact that the reduction suffered during the most critical phases of the pandemic was less than in other sectors, thanks to its great capacity to adapt to online sales, a channel currently enjoying remarkable growth rates that look like continuing, cushioning the fall in in person sales. Consequently, although durable goods sales are picking up, their recovery has not been as strong as in other sectors.
A second factor has to do with supply chains and production capacity. The fact that most of the fall in consumption during the pandemic can be explained by the imposition of restrictions meant that demand has recovered much faster compared to previous crises (indeed, consumption levels in all categories of goods already exceeded 2019 levels in 2021). In many sectors, however, supply has not been able to recover as quickly.
This mismatch between supply and demand has put enormous strain on supply chains, especially in maritime transport. This situation has particularly affected the durable goods sector, where the final product is often the result of a long production chain. The price for sending a container ship has soared in the past few months, reaching levels not seen in recent years, causing many companies to be left without the supplies they need to maintain their level of production.
Finally, another aspect to take into account which is also related to the mismatch between supply and demand brings us to China, the world’s factory. The new guidelines set by Beijing in terms of containing energy consumption to keep prices in line and meet environmental targets have led to a significant number of companies being forced to reduce or even stop production for a few days. Together with the aforementioned tension in supply chains, both issues may pose a downside risk to the durable goods market.
One of the variables with the greatest impact on consumption decisions are prices, which fell on aggregate by 0.3% in 2020 in Spain according to official data.25 However, there were marked changes in consumption patterns last year, making it very difficult to accurately measure the figure actually faced by consumers. CaixaBank’s own estimates based on high-frequency internal data suggest that inflation was somewhat higher, namely 0.1%.26 Moreover, inflation did not affect everyone equally, with differences depending on age and income.
Essentially, only two ingredients are required to calculate the inflation rate: a consumer basket containing the goods and services consumed by a representative household and the change in the price of these goods and services.27 However, the problem of isolating changes in the quality of goods from the changes in prices is well known. So is the difficulty of pricing goods and services that, for some periods in 2020, could not be sold because of the pandemic’s restrictions. We will therefore focus our attention on an additional complication: changes in the composition of the representative consumer basket. This basket consists of a wide range of goods and services divided into 12 major groups,28 each with a weighting that reflects its relative importance in the average consumer basket.
Prior to the pandemic, the annual review of these relative weights went largely unnoticed due to the stability in consumption patterns. However, the advent of COVID-19 and the consequent imposition of restrictions completely have altered our consumption habits. The official agencies in charge of calculating inflation found themselves tied to a distribution of relative weights based on a basket that was representative in 2019 but had ceased to be so as of March 2020. So the question we must ask ourselves is: if the official bodies had been able to modify the relative weights of the representative basket to adapt it to the new situation, what would have been the inflation rate for the Spanish economy in 2020?
To answer this question, we have used CaixaBank’s internal, fully anonymised data on card payments at point-of-sale (POS) terminals.Given that the HICP includes consumer spending by residents and non-residents in Spain, we have extracted, from the internal data, the spending with Spanish and foreign cards at all the bank’s POS terminals. First, to ensure the consumer basket resulting from our internal data is representative, we compared the relative weights according to our 2019 data with the official data for the groups of goods and services we can capture using POS card transactions (i.e. those whose payment is not mostly made via transfer or direct debit).30 The result of this comparison clearly shows that the consumption observed via our internal data fits quite well with the consumption patterns of the average consumer, as shown in the following chart.
One year later, in 2020, the pieces of the puzzle have fallen apart and a disparity has emerged between the official relative weights (calculated in early 2020 based on 2019 consumption patterns) and the relative weight distribution shown by our internal data. The goods and services most affected by the restrictions (transport, hotels, cafés and restaurants, and leisure and culture) are the ones whose relative weight decreased the most, being offset by the group of food and non-alcoholic beverages. This redistribution of weights is due to the fact that we are spending much more time at home than in pre-pandemic times, which also explains the slight increase in household expenses. The role played by e-commerce as a cushion against the slump in in person sales in the clothing and footwear group is also evident, as shown in the chart below.31
As the basket used by the official agencies to calculate inflation in 2020 gave too much weight to the groups in which prices grew less or even fell sharply,32 and not enough weight to the food and non-alcoholic beverages group (with a 2.4% price increase in 2020), all the evidence suggests that the official inflation series suffered from a downward bias. Consequently, from April onwards and according to our internal data, inflation was higher (and deflation lower in those months when both series show a fall in prices) than the figures published by the National Statistics Institute, as shown in the first chart below. In contrast, this gap between the two series is non-existent during 2019 and much smaller in 2021 once the official agencies updated the relative weights of the consumer basket at the beginning of the year, adapting it to the consumption patterns observed during the first year of the pandemic (second chart below).33
So far we have analysed inflation in relation to the average consumer but the basket of goods and services obviously varies depending on the demographic group that consumes it. After breaking down our total clients into age group and income level, we have concluded that the inflation rate was higher for the over-60s and lower for 16-29 year olds during 2020 (see the chart below).34 This difference between generations can be explained by their differing consumption patterns: seniors spend a higher proportion of their expenditure on basic necessities (inflationary during 2020) and less on transport or leisure and culture (deflationary), as opposed to younger people.35
Likewise, the chart below shows how the consumer basket became more expensive for consumers with a salary in the lower part of the distribution (10th percentile) compared with the higher income group (90th percentile), something that can be explained by the fact that low incomes concentrate a greater part of their consumption on basic necessities and less on goods and services related to transport, tourism and leisure.36
To conclude, having verified that inflation estimates for Spain in 2020 would have been higher if the data on consumption patterns had included real-time changes, it is important to gauge the potential of high-frequency data in a changing environment such as the one we are experiencing. It is true that events as extreme as the current health crisis, which transformed the structure of spending overnight, do not happen often. However, our world is becoming more and more dynamic, to the extent that having this type of information will become increasingly important, especially for a variable such as the inflation rate.
The distribution of consumer spending over the month, a key question for understanding consumer behaviour, has not yet been studied in the depth it deserves because of the scarcity of high-frequency public data. How do consumers allocate their spending week by week? How much more do they spend at the beginning of the month, which is when most people are paid? Do we consume with the same intensity regardless of our age or our income? Thanks to the use of CaixaBank’s internal data on a daily frequence, we are able to carefully analyse the time patterns of consumption and answer these questions.
Based on fully anonymised internal data on payments and cash withdrawals between 2017 and 2019 using cards issued by CaixaBank,37 we can confirm that the percentage of spending is highest during the first week of the month38 and decreases throughout the second and third weeks, before picking up slightly in the fourth week (see the chart below).39 The fact that a significant part of the sample analysed receives their income during the last days of the month40 is one of the reasons why the percentage of spending picks up in the fourth week.
There are three possible explanations (which are not mutually exclusive) why consumers spend more just after being paid. The first is associated with a consumer profile that consumes more as soon as they can. We all know someone, perhaps even ourselves, who enjoys the luxury of dining out or getting away for the weekend at the beginning of the month but tightens their belt at the end.
Economic theory tells us there are two reasons behind this behaviour: impatience and temporal inconsistency. The first, simply states that some people value present rewards more than future ones, resulting in them consuming more as soon as they have fresh income rather than spreading their consumption evenly over the month. The second reason is a somewhat less intuitive concept, although it has also been widely studied.41 This argues that there are other types of individuals who, despite valuing their future well-being (they are not impatient), are lacking in willpower and therefore end up focusing on the present when making their consumption decisions, without taking tomorrow into account. In other words, these consumers exhibit a short-sightedness that becomes accentuated in the week they receive their income.
The second explanation is that consumers choose to concentrate their spending in the first week of the month for organisational reasons. For example, in order to save time they may decide to go to the supermarket and do the whole month’s expenditure during the first week, instead of doing weekly shopping. Another example would be a monthly travel pass, which may be bought at the beginning of the month but is used throughout the weeks. In this respect, these consumers are neither impatient nor short-sighted, even though they concentrate their spending in the first week of the month, as they distribute their consumption evenly.
The third explanation for tending to spend more at the beginning of the month revolves around cash withdrawals. According to an ECB study42 that takes an in-depth look at the use of cash by households in the euro area, when asked what the two biggest advantages of handling cash were, 42% of respondents said that it allowed them to keep better track of their spending. This response was the most popular and points to the fact that cash could act as a commitment device. In other words, in the first week consumers might withdraw from an ATM a significant portion of the cash they estimate they will need during the month but would consume it evenly.43
To find out which of the above explanations is more important, we have broken down the distribution of spending per week (shown in the chart above) into cash withdrawals and card spending (see the chart below). Considering that cash withdrawals show the highest concentration in the first week, we can conclude that the use of cash as a commitment device is a factor to be taken into account. On the other hand, if we look at card spending, we can see that its distribution is much more uniform with a percentage close to 25% in the four weeks of the month.
Distribution of spending over the month
Taking advantage of the granularity of our internal data, we can go a step further and analyse whether the conclusions drawn for the aggregate data are the same for the different income groups and generations. In the first case we divided CaixaBank clients as a whole into low-income (up to 1,000 euros per month) and high-income (over 2,000 euros per month), while in the second case we divided them into young people (aged 16 to 29), young adults (aged 30 to 49) and senior adults (aged 50 to 64).
The left scale of the chart below shows the breakdown of total expenditure by income group. Regardless of the wage level, we can see that the percentage of spending is still higher during the first week of the month and decreases in the second and third week (on average for all the months analysed). That said, there is some heterogeneity between the low and high-income groups since the distribution of spending is more unequal for the former. Nevertheless, the bulk of the difference observed in total expenditure can be explained by the behaviour of cash withdrawals, as can be seen in the central part of the same chart. In other words, if we look at card spending (right scale of the chart), we can see that it is distributed more similarly than total spending over the month in the two income groups.
These results indicate the importance of the use of cash as a commitment device, especially for low-income groups, which should not be surprising considering they have more limited resources and must therefore have a clearer plan for their spending.
Distribution of spending over the month by income group
As for the analysis by generation, the conclusions drawn regarding the distribution of spending by week also hold true, regardless of age: spending is higher in the first week of the month and lower in subsequent weeks. However, it can also be seen that young people spend the most unevenly throughout the month while senior adults spend the least unevenly.44 Likewise, as with the aggregate results and by income group, expenditure appears to be distributed more evenly when only card spending is taken into account, as can be seen in the chart below.
Distribution of spending over the month by generation
In conclusion, using high-frequency internal data we have found that consumers do not spread their spending evenly throughout the month but tend to spend more in the first week. Moreover, this behaviour is more pronounced for low-income groups and young people.
In 2021, a milestone was reached that was hard to imagine a year ago: the mass vaccination of a large part of the population in advanced countries. Although new waves of infection are occurring, in those countries where population vaccination levels are higher it is likely that activity and travel restrictions as severe as those that have set the pace of economic development since the outbreak of the pandemic will not have to be reimposed.
In the course of 2021 we have seen that, in the wake of the pandemic, a misalignment has emerged in the real estate sector between a demand that has recovered very quickly and a supply that is more dependent on structural factors and therefore continues to lag behind. As a result of this misalignment, house prices have started an upward trend which may continue to some extent in the coming quarters as a result of higher production costs in the sector and problems with the supply of certain raw materials. Nevertheless, in the medium term, as new supply enters the market and tensions in global supply chains ease, prices should return to a growth rate that is more in line with the trend in household income.
After the historic shock of the pandemic, the situation of the Spanish economy improved notably throughout 2021. The progress made with vaccinations and the effectiveness of the measures implemented to mitigate the economic and social impact of COVID-19 have enabled activity to recover progressively. We expect this positive trend to improve further in 2022, thanks in part to an additional boost from the NGEU funds. Our forecasts therefore predict that Spain’s GDP will accelerate, growing by 4.4% in 2021 and 5.9% in 2022.
Within this context of economic recovery, Spain’s real estate market is posting a very positive trend, especially in terms of demand. So much so that the revival in house sales is surprisingly vigorous: 468,000 transactions were completed by October 2021, a growth of 35.9% compared to 2020 and up by 8.3% on 2019. In fact, activity in the residential sector is at its highest level since 2008. A large part of this revival in demand has come from a reduction in pent-up demand and the «forced» savings accumulated during the months of lockdown and severely restricted travel, combined with highly favourable financing conditions, which make it more attractive to buy and invest in real estate assets. The residential sector is therefore on track to close 2021 with 545,000 sales in the year as a whole.
Demand for housing is above its pre-COVID levels but with notable regional differences
Across the autonomous communities, so far in 2021 we can see that the regions that have yet to regain their level of business in 2019 are those whose economy has suffered most from the consequences of the health crisis. This is particularly the case of the Canary Islands and Balearic Islands as they depend most on the arrival of tourists, where the number of house sales is more than 5% below pre-pandemic levels. The Community of Valencia and Basque Country are the other two regions where residential demand is particularly sluggish as they were markedly affected by the severe restrictions resulting from the health crisis due to their dependence on foreign demand (in the case of the former) and the sectoral composition of the region’s economy (in the case of the Basque Country).
but post-lockdown trends are already beginning to moderate
As the sector evolves towards the new normal, we are starting to see that some of the main features characterising post-lockdown demand are easing: (i) not only is there a recovery in the purchase of new builds but used house sales are also growing and are above pre-COVID levels; (ii) the preference for living outside large cities or provincial capitals is moderating (the rise in teleworking and a search for greater social distance led to interest in housing outside large urban centres);1 (iii) the size of the dwellings purchased, after increasing significantly in 2020, seems to have stagnated in Q1 2021; (iv) the sale of single-family homes (as a percentage of total sales) peaked at the end of 2020, and (v) foreign demand is recovering, much more clearly from the summer of 2021 when the success of the vaccination campaigns in Spain and throughout Europe allowed for a drastic reduction in restrictions on travel with a consequent increase in tourist arrivals.2
By 2022, the main drivers of residential demand will continue to support the sector. Firstly, the outlook for the economy as a whole is favourable (we expect GDP to regain its pre-pandemic level by then) and the labour market will maintain a good job creation rate (having reached its pre-COVID levels in 2021). Secondly, household confidence continues to rise and is already at similar levels to those recorded in 2019, according to the European Commission’s confidence indicator. Thirdly, household disposable income is already showing clear signs of recovering and a large part of the savings accumulated in recent months will also be allocated to investment in housing. In addition, household formation is picking up after the decline posted during the months of lockdown (124,000 households have been created in the past year up to Q3 2021, a very similar figure to 2019). In turn, foreign demand for housing will continue to recover as tourist arrivals increase.3 Finally, financing conditions will remain favourable (mortgage interest rates have recorded new lows in 2021) and no interest rate hikes are expected from the ECB next year.4
and a large part of the savings accumulated in recent months will also be used for investment in housing
While demand factors remain clearly favourable, the temporary factors that have been boosting demand in 2021 will dissipate in 2022, so we expect demand to moderate
towards its pre-pandemic levels, slightly above 500,000 transactions per year.
Certificates of final completion (available until September) have kept up the good figures posted in 2020. So far this year, 68,593 homes have been completed, 13% up over last year and 25% over the same period in 2019. In other words, the number of new homes delivered has not only exceeded pre-pandemic levels but is at its highest rate since 2012.
It should be noted that, although positive, these figures do not reflect the current situation of the supply of new builds as they refer to developments which, in many cases, had already been started before the pandemic. On the other hand, the supply of new builds, which is much more dependent on structural factors, continues to lag behind. Between January and September, new building permits rebounded by 26% year-on-year but are still 3.9% below their 2019 level.
when uncertainty is high. However, the current situacion is not alarming
Should the current rate continue, just over 100,000 new building permits will have been issued in 2021 as a whole, very similar to the figure in 2018 and 2019. Moreover, the medium and long-term outlook for supply is still favourable, considering the strength of the factors that are driving demand and the boost provided by the arrival of the European reconstruction funds (NGEU) which, in the area of housing, will be allocated for refurbishment, in line with the ambitious environmental targets underpinning the allocation of these European funds.
However, in recent months new dark clouds have appeared on the horizon that could hinder the recovery in supply, related to rising raw material prices and the blockages experienced by international trade. According to Eurostat data, the sector’s costs are growing by more than 12% per year and the prices of certain supplies by more than 15% (latest available data are from September). In the same vein, a recent survey conducted by the industry’s businesses, the National Confederation of Construction (CNC), shows that 75% of companies have suffered some shortage or unusual delay of wood, aluminium or steel, among other materials. Given this situation, the sector is already warning of delays in construction work and is asking for more flexibility in terms of renegotiating contracts, extending deadlines for completing projects without penalties and speeding up tenders for European fund projects.
The general improvement in demand and the more limited capacity of developers to react and, therefore, the smaller recovery in supply, are causing a certain upward trend in house prices, particularly in the segment of new builds. Since year-on-year rates bottomed out between Q4 2020 and Q1 2021 (depending on the price indicator), prices have been on an upward trajectory throughout 2021. The most recent data available show further recovery in prices in Q3 2021 of 7.4% year-on-year (5.4% in Q2), according to the College of Registrars’ quarterly repeat house sales price index; by 4.2% year-on-year (3.3% in Q2) according to the INE’s house price index based on transactions, and by 2.6% (2.4% in Q2), according to the appraised value of free housing published by the MITMA. With this increase, house prices exceeded their pre-pandemic level in Q3 2021 (+0.5% compared to Q4 2019). This upward trend can be observed across the autonomous regions as they all posted year-on-year gains in Q3 2021. However, the degree of recovery across regions is disparate (see the chart below). Of note is the strong growth in prices since Q4 2019 observed in the Balearic Islands, Andalusia, Cantabria, Asturias and the Community of Valencia, among others, compared to other regions that have not yet exceeded their pre-pandemic levels (especially Navarre, Aragon and Castilla y León).
has caused prices to reverse their trend and start growing
In the short term, the dynamism of demand compared to supply and rising construction costs suggest that house prices will continue to have some upside potential. In addition, favourable financing conditions will go on supporting investment in real estate assets. However, in the medium term, taking into account the absence of structural imbalances in the fundamentals of both demand and supply, we do not expect prices to embark on any worrying upward spiral. In fact, their growth should be more in line with the trend in household income once the «champagne effect» of demand becomes more diluted, supply recovers more significantly and commodity prices moderates.5
The rapid rise in house prices in many European countries during the pandemic has raised concerns about the possibility of a price correction in the coming quarters. Should we be worried in the case of Spain? Given the current macroeconomic scenario, we argue that there is no need for concern. This conclusion is largely due to the good financial health of households as a whole and to reasonable housing affordability in aggregate terms. Neither do we expect an upward spiral in prices: prices may pick up while the economy moves back to its pre-pandemic levels but, in the medium term, we expect house prices to grow in line with household income. We have confirmed this using CaixaBank Research’s new risk model (HaR).
Spain’s real estate market is facing both downside and upside risks. The emergence of a new, more contagious and vaccine-resistant variant of the virus or more severe and persistent bottlenecks in global supply chains than we currently anticipate could cause another slump in activity, with the consequent impact on the housing market. Conversely, greater growth in household credit accompanied by sustained high economic growth could lead to larger house price rises. The questions we attempt to answer in this article are the following: how can we quantify these risks and, should the downside (or upside) risks materialise, how much would house prices fall (or rise) next year?
A traditional way of answering these questions is to examine the historic distribution of real house price growth in Spain (see the first chart).6 Historically, in half the quarters, growth has been equal to or greater than 1.8% (mathematically, this value corresponds to the median of the distribution). If we look at the tails of the distribution, we can see that there has only been a fall in the real price of housing equal to or greater than 8.9% in 5% of the quarters (5th percentile of the distribution), while only in 5% of the quarters is there growth equal to or greater than 13.5% (95th percentile). Assuming this was a typical year, we can conclude that price growth in the following year would most likely be between –8.9% and +13.5%. Depending on which risks materialise, we would move closer to one threshold or the other (and, except in a truly exceptional situation, we would not expect to exceed these boundaries).
The main limitation of this approach is that it gives us a very wide range of possible values because it does not take into account the current state of the economy. If we were to use this additional information, we could project a more accurate lower and upper threshold for next year’s price growth. In this article, we set out to do just that: using a novel methodology developed by the IMF,7 we have modelled the distribution of house prices at 1 year and 3 years in the future as a function of various key economic indicators (real GDP growth, household credit growth as a percentage of GDP, and housing affordability). In this way, we can narrow down the most probable house prices for a specific timeframe.
that measures the downside and upside risks for the real estate market according to the projected economic scenario
CaixaBank Research’s HaR (House Prices at Risk) model is based on quantile regressions8 that enable us to analyse the impact of different factors on the 5th percentile and 95th percentile of the distribution for the real change in house prices in 1 year and in 3 years’ time. As explanatory variables, we have included a financial factor (household credit growth as a percentage of GDP),9 a macroeconomic factor (real GDP growth) and a factor specific to the housing market (housing affordability, defined as the ratio of house prices to the gross income of the median household). This is used to estimate the impact of each factor (the marginal effect) on the distribution of the change in Spanish house prices for a specific percentile and timeframe (see the chart).10
Here are three examples of how these results should be interpreted:
As expected, an increase in real GDP growth is associated with greater house price growth, while a higher housing affordability ratio leads to lower house price growth. An interesting result is that, when there is a boom in household credit to purchase housing, the 5th percentile increases at 1 year but decreases at 3 years. One possible explanation is that an increase in credit affects house prices through two channels. On one hand, in the short term the entire distribution moves to the right: the increased flow in credit boosts demand for housing and pushes up prices. On the other hand, a credit boom increases the likelihood of a real estate bubble (as in the 2008 crisis), which means that, in the medium term and if the bubble bursts in the medium term (adverse scenario), the price correction will be much greater.
but increases the risk of a further price correction in the medium term, as seen in the 2008 crisis
The HaR model allows us to see the evolution over time of the 5th percentile and 95th percentile for the distribution of the growth in Spanish house prices at 1 year, conditional on the values of the explanatory factors (economic situation) at each point in time. In the chart below, the grey line and red line mark a range within which we would expect house prices over the coming year to lie.11
the HaR model provides us with much more accurate ranges within which the following year’s prices will oscillate.
Some of the results of the HaR model are striking. Firstly, if we compare the percentiles obtained using the model (grey line and red line) with the historic percentiles (dotted lines), we can see that they differ substantially: the model’s percentiles give us a much more precise range within which prices will oscillate over the coming year. For example, during the 2008 crisis, the model tells us that house prices should fall because of the economic situation observed, information not provided by the historic percentiles. Secondly, during the gestation period of the housing bubble prior to the 2008 crisis, the model was continually subject to upside surprises as the economic situation (in particular, the tensions observed in affordability) suggested that growth in prices would moderate. The same thing happens with the COVID-19 crisis: the model found it surprising that house prices were so resilient despite the slump in GDP.
The most interesting information comes when we analyse the current situation (with data up to Q4 2021) and the future prospects of the real estate market. The model tells us that, even if the downside risks were to materialise, it would be highly unlikely that real house prices would fall by more than 3.9%. Although this lower threshold would imply a considerable decrease decrease, if compared with the historic lower threshold (8.9%), we can see that the coming year should bring relatively moderate downside risks. On the other hand, even if the upside risks were to materialise, the model tells us that it would be highly unlikely that real house prices would rise by more than 4.8%. Looking ahead, and based on CaixaBank Research’s central scenario forecasts, the model’s percentiles indicate that downside risks are contained (the 5th percentile even reaches 0 in 2022) due to the significant GDP growth we expect next year. The upside risks are somewhat greater but limited: as GDP growth returns to normal in 2023, and thanks to the absence of a credit boom (unlike in the pre-crisis period of 2008), price rises should also be moderate.
neither a severe price correction nor an upward spiral are likely
This result is consistent with the assessment recently issued by the Bank of Spain12 on the situation of the country’s real estate market. In particular, house price imbalance indicators suggest that prices are above but nevertheless very close to their equilibrium levels. This diagnosis for Spain contrasts with the situation of real estate markets in other European economies, as the ECB has noted in its latest stability report.13 Specifically, the ECB warns that the risks of price corrections in the medium term have increased substantially due to the overvaluation of house prices in some countries and to the fact that credit standards have been relaxed, expressing some concern about the emergence of a debtdriven real estate bubble. Given this situation, the ECB recommends that those countries in which such vulnerabilities are emerging should consider the option of gradually adjusting some of the macroprudential policy instruments at their disposal. However, we believe the situation of the Spanish real estate market does not warrant such instruments to be implemented in our country, at least in the short term.
The economic policies implemented during the pandemic have cushioned the impact of the crisis on families’ financial situation. On the one hand, a further fall in household income has been avoided while, on the other, the ECB’s accommodative monetary policy has led to a reduction in debt interest payments. A detailed analysis of the effort required by households to pay off their mortgages, based on CaixaBank’s own internal data, duly reweighted to be representative of the Spanish population, shows that these measures have managed to reduce the mortgage burden during the pandemic for most households, although pockets of vulnerability still remain among low-income households.
The impact of the COVID-19 crisis on households has been considerable. However, as we will see below, economic policies have played a crucial role in mitigating the adverse economic effects of the pandemic on household finances.
On the fiscal front, a series of measures were activated to support household income, most notably public transfers to workers who had been furloughed. In addition, unemployment benefits were improved, basic supplies were secured, including rent support, and a minimum living wage scheme was put in place. Legal and sectoral moratoriums on both mortgage and consummer loans were also introduced to prevent households in difficulty from defaulting on their financial obligations.14 These measures together ensured that the annual decrease in gross household disposable income (GDI) was «only» 4.9% in 2020, half the decline in nominal GDP (–9.8%).
In 2021, the rapid progress made in vaccinating the population has led to a remarkable recovery in activity. In this respect, it should be noted that the recovery in employment is more dynamic than in activity (in November 2021 the number of workers effective registered with Social Security was already above pre-pandemic levels, while GDP in Q3 2021 was still 6.6% below its level of Q4 2019). As a result of this labour market dynamism, household GDI grew by 1% in the first half of 2021, albeit remaining below its 2019 level (–3.9%).
income and lower interest rates have eased the financial burden on households as a whole
With regard to monetary policy, the speed and forcefulness of the ECB’s actions have enabled very favourable financial conditions to be maintained, helping to reduce the interest payments associated with the debt taken by households. While the household debt ratio would have risen slightly between Q4 2019 and Q2 2021,15 the financial burden was reduced thanks to the decline in the average cost of debt, which is at an all-time low (see the chart below).
The ECB’s monetary policy is helping to reduce the average cost of household debt during the pandemic
Favourable financial conditions have boosted housing demand and this has been reflected in more credit to households for house purchases, especially in 2021, as uncertainty fell and the economic environment improved substantially.16 Specifically, new loans to purchase a home only shrank by 2.1% during 2020 and recovered by an exceptional 47.8% year-on-year in the cumulative period of January-October 2021 (also by a remarkable 37.5% when compared to the same period in 2019).17
In this context, the theoretical mortgage burden18 has hardly changed, remaining at around 30% during the pandemic, a level of debt that is generally considered to be healthy and similar to the rate recorded before the housing boom in the 2000s (see the chart below). Note that the mortgage burden has remained stable because the fall in interest rates would have offset the decline in GDI and the increase in house prices between Q4 2019 and Q2 2021 (4.5% according to the house price index produced by the National Statistics Institute).
On the whole, the macroeconomic data paint a fairly positive picture of the financial situation of households during the pandemic, thanks largely the economic policies discussed above. However, such data can also obscure vulnerabilities if the different segments of the population are not taken into account. To analyse the impact of the crisis on the different types of household, we have used CaixaBank’s internal data, duly anonymised and reweighted to ensure they are representative of the Spanish population.19 Specifically, we calculated the mortgage burden; i.e. the ratio of mortgage repayments (reflecting the impact of lower interest rates) to household income (reflecting the impact of the income support policy),20 aggregating the data according to income level,21 the age of the head of household22 and the year the mortgage was taken out.
The chart below shows that the median mortgage burden decreased notably in 2020, a reduction that is due to (i) the impact of mortgage moratoriums, allowing those most affected by the pandemic to defer repayment, (ii) lower interest rates, which would have eased the financial burden of mortgage debt, and (iii) a slight increase in the median income of households with mortgage debt.23 In 2021, based on data up to October, we can see a similar burden ratio to that before the pandemic.
The mortgage burden for households with a mortgage has decreased during the pandemic
When we analyse the trend in mortgage burden by income level (see the chart below), we can see that this decreased for all groups of households and that the largest reduction was experienced by households with the lowest income (–1.4 pp between 2019 and 2020). In addition, the percentage of households with a mortgage burden above 40% (a level often used as a threshold for financial stress) also fell in 2020, especially among low-income households. Despite this improvement, it is important to note that the mortgage burden of low-income households remains significantly higher than that of other households, and that the percentage of low-income households experiencing financial stress is still very high. We can therefore conclude that the measures implemented to tackle the economic crisis have been effective in easing the debt burden of most households, including low-income households. Nevertheless, the vulnerabilities that already existed in some groups before the crisis are still present.
low-income households still suffer from a higher concentration of financial vulnerability
All age groups experienced a reduction in mortgage burden in 2020. Young households were already seeing a strong downward trend before the pandemic, a result that can be explained by a larger amount of outstanding mortgage and, consequently, a greater reduction in mortgage repayments due to falling interest rates.24 Finally, depending on the year when the mortgage was taken out, it can be seen that the greatest decline is concentrated among the mortgages of older cohorts (i.e. mortgages granted between 1996 and 2014, when financial conditions were very different from today), while mortgages granted since 2015, given that these were generally already taken out under more favourable conditions, would not have benefited as much from lower interest rates in the recent stage.
Essentially, the implementation of monetary and fiscal policies has limited the negative impact of the pandemic on the financial position of households, although the vulnerabilities that existed before the pandemic are still present and concentrated among low-income households. While the gradual recovery in activity will continue to support the financial situation of households, lower-income households remain dependent on the support of economic policies, so any premature withdrawal of the stimuli should be avoided. Perhaps the most important source of risk is the spike in inflation, going above 5% by the end of 2021 and fuelling expectations that the ECB will bring forward interest rate hikes. However, the ECB has stressed that the current inflationary episode is predominantly temporary in nature and the institution fully expects to continue its current expansionary monetary stance for some time yet. We should also remember that more than 65% of new mortgages are now fixed-rate, limiting the negative impact of a possible rise in interest rates on the ability of households to meet their repayments in the future.
Based on CaixaBank’s internal data regarding rent payments, we have constructed indicators for the recent trend in residential rental prices at a provincial level and for the largest municipalities. The results obtained show that there was already a generalised slowdown in rent growth before the pandemic arrived, and that the outbreak of the health crisis extended corrections to most provinces and municipalities, with decreases being especially pronounced among the lowest rents and in the most tourist-oriented municipalities.
The trend towards rental price moderation in Spain began before the onset of COVID-19 and the pandemic merely accelerated it. This has been confirmed by the results of the analysis we have carried out using CaixaBank’s internal data on rent payments (duly anonymised and processed in aggregate using big data techniques). Specifically, we select payer-issuer operations that are six months old or less in order to capture the changes in trend occurring in the market, and construct rental price indicators for each province and for the major municipalities in Spain.
Equipped with these indicators, the first chart shows that the year-on-year change in the average for the provinces reached a peak in May 2019 and then began to decelerate markedly in the second half of the year. Specifically, 42% of the provinces and 40% of the municipalities analysed reached their maximum value for new rents before December 2019. Consequently, in many locations we found that rental prices had peaked before the pandemic, after five years of much higher growth than the increase in household income.25
With the arrival of the pandemic, more locations joined the downward trend, which became more pronounced, causing the year-on-year change in the provincial average rental price to reach negative figures from April to July. Several factors probably contributed to this decline, most notably falling household income, which has particularly affected low-income households who tend to live in rented accommodation. For its part, the significant increase in the supply of rented apartments, resulting from the transfer of dwellings intended for tourist rental to the traditional residential market, would also have had an impact on the drop in rental prices in tourist areas, as will be seen below.
The fall in household income and the transfer of properties for tourist rental contributed to this drop in prices
In 2021, growth in rental prices has been in negative figures throughout much of Spain: 65% of the provinces and 55% of the municipalities analysed have lower prices in 2021 (with data up to September) compared to the 2020 average. The latest available data, corresponding to September 2021, show that 46% of the provinces and 42% of the municipalities analysed are still posting a lower average rental price than in December 2019, before the pandemic, so the recovery in the rental market is lagging far behind the sale market.
Special mention should be made of the municipalities in Madrid and Barcelona, marked with red and green circles, respectively, in the following chart. In the first case, rents fell sharply in 2020 (–8.3%) although it is true that this decline started from higher growth rates in previous years, and they began to recover in 2021 (+0.6%). In contrast, Barcelona rents experienced a slowdown in 2020 but rental prices resisted adjustment until October 2020, when the law limiting rents in Catalonia’s stressed markets came into force.26
The moderation in rental prices has accentuated in the aftermath of the pandemic
If we compare the trend in rents in the affected Catalan municipalities (where the rental price of new leases cannot exceed the previous price or the benchmark index) before and after this law’s entry into force and also compare it with the rest of the municipalities, we can see that, since October 2020, the year-on-year change in rental price would have been marginally lower in the affected Catalan municipalities (around 1 pp).27 However, the chart below shows that the rental price in the affected Catalan municipalities was somewhat resistant to falling in 2020, before the law came into effect, which could point to a possible reluctance to adjust rental leases to the market situation, anticipating that it will not be possible to raise rents once the new law is in force. However, it is difficult to carry out a rigorous empirical analysis to gauge the impact of this rental law in Catalonia, since it came into force at a time when the market was already adjusting and, in addition, the pandemic has had a different impact on the rental market in each municipality due to a multitude of factors, such as its degree of dependence on tourism, which will be examined below.28
One great advantage of internal rent payment data that they enable us to analyse the distribution of rents within one location. Generally, available rent indicators report the average rental price in a given area. But the truth is that, within the same location, the range of rental prices is relatively wide.29 Consequently, in order to analyse the trend in rents at different points of the distribution, we has calculated two additional indicators (apart from the average): the 75th percentile indicator (high rents) and the 25th percentile indicator (low rents).30
more than high rents in the provinces
In doing so, we have found that rents at the lower end of the distribution (25th percentile) grew more moderately before the pandemic (up by 5.1% in 2018 versus 5.8% on average) and that their decline in 2021 is more pronounced (–6.1% versus –4.2% on average).31 In contrast, rents at the upper end of the distribution (75th percentile) grew more vigorously in 2019 (6.5%) and their decline in terms of the provincial average has been more limited in 2021 (–4.1%).32 This can be seen in the chart below, which shows the average annual change at a provincial level (the results at a municipal level are similar). These results suggest that much of the adjustment in rental prices has occurred among the lowest rents, generally in dwellings occupied by low-income households which have been the most affected by the crisis in terms of job losses and reduced income.
The pandemic hit international tourism hard, in turn having a direct impact on rental prices in the most tourist-oriented locations: properties that had been destined for tourist rental were shifted to the traditional residential market, increasing the supply and therefore pushing down prices. After classifying the municipalities into tourist and non-tourist (depending on whether spending via foreign cards at CaixaBank POS terminals was more or less than 10% of the total in 2019), we can see that the average rental price fell more sharply in 2020 in tourist-oriented municipalities and that this decline was more pronounced for high rents (75th percentile). We can also see that rental prices in non-tourist municipalities have been slower to adjust (no annual average declines are observed until 2021) and the decline was less sharp than in tourist municipalities and concentrated in the lower part of the distribution (25th percentile).33
Rental prices have fallen more sharply in tourist-oriented municipalities, especially in the upper part of the distribution
The COVID-19 crisis has accentuated and extended the price adjustment which the rental market was already experiencing before the pandemic arrived. In this context, the draft bill for the right to housing presented by the Spanish government in October 2021 introduces a new regulatory instrument so that regional governments and municipal councils can declare highrent zones in order to limit rental prices in these areas. International experience stresses the importance of carefully assessing the effectiveness and impact of such measures since, in certain cases, they can be counterproductive.34
After the strong recovery undergone by the tourism sector last summer, the activity indicators published up to December showed no signs of slowing down.
After the strong recovery undergone by the tourism sector last summer, the activity indicators published up to December showed no signs of slowing down. Demand, supply and prices all maintained the good performance observed in the summer and even continued to improve, further closing the gap with their pre-COVID levels. However, this positive trend has had to contend with another wave of COVID infections.
The current scenario has been affected by a large amount of uncertainty. The emergence of the Omicron variant, the increased pressure on hospitals and, as a result, the reimposition of some restrictions on travel and commerce point to a complex start to the year. Nevertheless, we expect the current shock to be less intense and shorter than in pre-vaccine waves, thanks to the fact that we now have solutions that were not available a year ago: the large proportion of the population that has been vaccinated, extensive testing and the booster vaccination campaign. Consequently, in the coming months we believe the pandemic will stabilise, enabling us to regain the level of domestic travel and upward trend in international travel recorded prior to the COVID-19 wave.
Our forecast scenario for 2022 remains relatively positive. We expect the pandemic situation to improve significantly, allowing the level of domestic and international travel to pick up and reinstating the upward trends observed prior to the COVID-19 wave. All in all, our forecasts for 2022 are that tourism GDP will perform at a level of 82% compared with 2019 (a similar figure to 2016), pointing to annual growth of 51%.
We also believe the Next Generation EU (NGEU) funds will play a fundamental role in 2022, not only in terms of boosting growth but also to underpin the sector’s long-term growth potential, covering investments in digitalisation, sustainability and improvements in infrastructure which the badly hit tourism industry can hardly afford at present. This Report provides a detailed analysis of the extent of the tourism sector’s sustainability and digitalisation to understand the growth potential that improvements in both areas can offer and, therefore, the impact the NGEU funds may have on the sector.
In conclusion, the latest wave of COVID-19 has made the beginning of the year more complex and has also intensified medium-term risks. Nevertheless, 2022 as a whole still looks like being a promising year with growth expected to remain high, bringing the industry average to profitable levels of activity and with the NGEU funds providing a great opportunity to bolster the industry’s competitiveness in the longer term.
The tourism sector’s improved situation was palpable by the end of November. The good figures posted in the summer were consolidated thanks to the season being extended to October and part of November. However, this positive trend has been hampered by the emergence of the latest wave of COVID-19 in Spain, related to the Omicron variant, raising doubts regarding the stability of the tourism sector over the coming months, which could see a negative start to 2022.
The tourism sector’s improved situation was palpable by the end of November. The good figures posted in the summer were consolidated thanks to the season being extended to October and part of November. However, this positive trend has been hampered by the emergence of the latest wave of COVID-19 in Spain, related to the Omicron variant, raising doubts regarding the stability of the tourism sector over the coming months, which could see a negative start to 2022. Nevertheless, once this wave stabilises the sector is likely to return to the recovery observed up to last November. Looking ahead to 2022 as a whole, we remain optimistic and expect an appreciable improvement on the 2021 figures despite the high uncertainty today.
After the strong recovery posted by the tourism sector last summer, the activity indicators published up to December showed no signs of slowing down. Demand, supply and prices all maintained the good performance observed in the summer and even continued to improve, further closing the gap with their pre-COVID levels, in spite of pandemic-related risks reappearing towards the middle of November when infection rates rose again in Europe and the new Omicron variant started to spread. Nevertheless, tourism demand remained very solid, consolidating week by week the great improvements achieved mid-2021.
According to data from the hotel and non-hotel occupancy surveys carried out by the National Statistics Institute, the sector’s recovery intensified in October. Total overnight stays were 18% below the figures for the same month in 2019, improving 4 pp on August’s already good figures. International tourist overnight stays were 32% below the level posted in October 2019 (17 pp better than in August), thanks to a very strong recovery in British tourist arrivals, achieving levels higher than those recorded in August. There was also a surprise from domestic tourist overnight stays, performing 18% above their level of October 2019. This dynamic supports the hypothesis that pent-up and captive demand1 have continued to have a significant effect on domestic tourism, and that the industry’s efforts to lengthen the season have paid off.
that the recovery in the sector accelerated in October thanks to a longer tourism season
The «stretching» of the tourist season had a clear effect in October but, according to CaixaBank POS card spending data via hotel businesses, this effect does not seem to have continued in November. As can be seen in the chart below, between mid-August and the last week of October the seasonal drop in spending was less than in 2019, bringing weekly spending in 2021 appreciably closer to the 2019 level. However, a correction in this effect has been observed since the first week of November, with expenditure in 2021 returning to a seasonality that is more similar although somewhat less acute than in 2019.
Apart from an analysis of holiday and leisure tourism, very dominant during the high season, it is also revealing to look at the situation of business tourism, which is very important for keeping tourism businesses going during the winter months and key for urban tourist destinations. This kind of tourism is not a mainstay for the sector but is a fairly important source of revenue that generated 8.2% of total tourism expenditure in 2019, with both domestic (with shorter stays) and international (more focused on large trade fairs) business tourism making very similar contributions.
As shown in the double chart below, before the big recovery began in May 2021, business tourism fared relatively better than leisure tourism, both international and domestic. However, the number of domestic tourists travelling on business has levelled off at a rate that is about 30% lower than in the same period in 2019. International tourists travelling for business did recover as from May 2021 but at a slower pace than leisure tourism, which has been showing signs of stagnation in recent months.
This stagnation could be due to the impact of the digital transformation experienced during the pandemic, with the result that business relations rely much less on face-to-face encounters, especially meetings (more relevant for domestic tourism). This could mean that, once travel gets back to normal, business tourism will have less potential to improve.
Given the changing and uncertain nature of the current situation, it is becoming increasingly important to be able to carry out analyses using large databases that provide much more insightful information. Consequently, at CaixaBank Research we use big data methodology to study card payments made via CaixaBank point-of-sale (POS) terminals in order to develop highly granular indicators for tourist spending.
If we look at the CaixaBank POS card consumption indicator by branch of activity, updated to the last week in November (see the chart below), we can see that the differences between sectors had an effect on their recovery. Specifically, the sectors in the part of the value chain closest to consumption at destination saw the effect provided by pent-up demand dissipate to some extent, while the intermediate sectors (transport and marketing) saw their conditions gradually improve.
data suggests that the differences between sectors in tourism’s recovery began to dissipate in the second half
The situation of the travel agency and passenger transport sector gradually improved after suffering a set-back last summer, reaching levels, in the last week of November, that were 39% and 29% below the same period in 2019, respectively (see the chart), whereas other sectors that had been more buoyant in August 2021, such as accommodation and vehicle rental, moderated their recovery, bringing their situation closer to the average. In turn, the card consumption indicator for hospitality posted very high growth in turnover at the end of November, pointing to a good situation in the sector but also to the increased use of cards in this type of establishment following the emergence of COVID-19.2
Uneven recovery for the hotel industry in the summer
The sector recorded a very strong recovery in the summer months of 2021 but not to the same extent for all branches, as can be readily seen if we analyse the growth in tourist overnight stays in the different autonomous regions, whose performance was disparate, ranging from decreases of more than 40% compared with summer 2019 to growth of almost 10%.
To better understand this disparity in the recovery among hotel companies, we analysed how turnover picked up across all hotel businesses using CaixaBank POS terminals, an analysis which allows us to break down the improvement recorded in tourism expenditure.
As can be seen in the tables below, on aggregate the sector’s recovery has not been entirely representative, with big differences between the 25% of hotels with the best and worst performance. According to our analysis, the median change in hotel POS turnover in summer 2021 compared with the same period in 2019 was –16%. However, more than 25% of the hotels with CaixaBank’s POS terminals posted declines of more than 52% last summer, while the 25% of hotels with the best performance achieved growth in excess of 19%.3
These differences remain even when we take into account the extent of dependence on foreign tourism, the hotel size and autonomous region in question (see the tables), confirming that there is significant inequality within the sector and that, as a result, a large number of hotels are still experiencing difficulties. Economic policy tools should therefore continue to take this inequality into account and maintain the support mechanisms in place for those companies that have been hit the hardest.
Although the indicators for Spain’s tourism business paint a very positive picture up to December, the emergence of the new Omicron variant has considerably altered the short-term outlook. The escalation of restrictions to contain this new wave will impair activity figures for the beginning of 2022, although there is still a great deal of uncertainty regarding the extent of the shock since, this time around, the tools at our disposal to combat the pandemic’s spread are no longer based solely on travel restrictions but also on vaccinations, testing capacity and the booster campaign.
In this respect, we can learn from what the countries of northern Europe went through in December, when they were already battling with the latest COVID-19 wave and were forced to take more restrictive measures. We therefore analysed the high-frequency flight data provided by Eurocontrol, which aggregate domestic and international operations and help to estimate the movement of tourists in other countries within our environment. As can be seen in the chart below, air travel in the countries affected earliest by the latest COVID wave was not so strongly affected in December. Only Austria, where tighter restrictions were imposed, posted a significantly lower number of flights than its pre-COVID benchmark, with a 42% drop compared with December 2019 (–35% in November). Meanwhile, air travel in southern European tourist destinations, in general less affected by the wave in December, posted levels between 20% and 15% lower than in the same period of 2019, improving on November’s performance.
This analysis of experiences in other European countries suggests that the impact of this new variant might not be as great as in pre-vaccine waves, although it is still expected to be substantial.
The current scenario is highly uncertain. An analysis of all indicators, official, internal and high-frequency, paints a very positive picture, even during the month of December. However, the pandemic has intensified significantly and, with it, the current escalation in restrictions will represent a major obstacle to this recovery, at least during January and February, as well as increasing the medium-term risks.
To construct our forecast scenario, we have assumed that January and February will be significantly affected by the restrictions. However, their impact should be much less than in previous waves, thanks to the fact that, in addition to the restrictions, we also have medical solutions that were not available a year ago, in particular the large proportion of the population that has been vaccinated, which should have a substantial effect on the likelihood of severe cases developing, the high testing capacity and booster vaccination campaign.4 Consequently, in the medium term we expect the pandemic to stabilise, which should help to restore the level of domestic travel and the upward trend in international travel observed prior to the recent wave of COVID-19.
Given these mixed indications, we expect 2021 to have ended with GDP at 55% of its 2019 level, a 58% improvement on the 2020 figure thanks to the positive inertia of international and domestic tourism observed in our analysis of available indicators.
Looking ahead to 2022, we believe the difficult start to the year will not set the tone for the year as a whole. We therefore predict that international tourist expenditure will grow by 92% and reach around 70% of the spending level observed in 2019. In this scenario, we envisage a complex start to the year due to the latest COVID wave but assume that its impact will be temporary and that the sector will return to growth, largely supported by the recovery in EU and British tourist travel, which had recorded a very positive trend up to December 2021. Regarding domestic tourism, we expect the restrictions to have less of an impact and that, during the high season, the effect of captive demand will continue to keep Spanish tourist expenditure at similar levels to 2019, with annual domestic tourism expenditure exceeding its pre-pandemic level.
despite a complex start to the year due to the pandemic: we expect tourism GDP to recover strongly and grow by 51% in 2022
Regarding the level of tourism GDP in 2022, the year as a whole is expected to be positive despite the difficulties encountered in Q1. The stabilisation of the pandemic during the spring season and renewed dynamism in the summer months will lift tourism GDP to 82% of its 2019 level, with annual growth of 51%. While our tourism GDP projections for 2022 will be very positive for the sector (at a similar level to that of 2016), we still expect an appreciable gap compared with its performance in 2019. In addition to the difficult start to the year, this will also be due to the fact that we do not expect tourism from long-haul and less traditional markets to recover at a fast pace this year.
With this outlook, we expect the 2022 financial year to be profitable for the sector on average, confirming that the tourism industry’s long-term sustainability is beyond doubt. Nevertheless, it is important for economic policy to continue to be adapted effectively, given that the pandemic is still impacting the tourism industry as a whole and some businesses in particular are encountering great difficulties. The worsening pandemic has made the situation even more complex and we therefore believe it is vital to extend the furlough system currently in place. Additionally, the Fund for Supporting the Solvency of Strategic Companies managed by SEPI, totalling 10 billion euros and of which 1.08 billion have already been allocated, continues to be crucial for the stability of key tourism businesses.
Last but not least, the role played by the NGEU funds will also be significant when it comes to supporting digitalisation, sustainability and improvements in infrastructure, investments which the hard-hit tourism industry can hardly afford at present.5 The NGEU lines of investment in the tourism sector are specified in the Tourism Sector Modernisation and Competitiveness Plan of Spain’s Recovery, Transformation and Resilience Plan. In this plan, investments of 3.4 billion euros have been budgeted over three years, including 1.9 billion euros to promote the sustainability of the sector and 337 million euros in digitalisation. Although such amounts may seem somewhat limited for such a large sector, which before the pandemic accounted for 12.4% of Spain’s GDP (154 billion euros of GDP), the plan is a move in the right direction and should also encourage private initiatives to step in and once again invest in transformation as a means of exiting this crisis, maintaining Spain’s status as the most competitive tourist destination in the world.
One of the consequences of the COVID-19 health crisis has been the increased awareness of the population and, by extension, that of politicians regarding the need to include sustainability criteria in economic policies in order to promote a more sustainable and resilient reactivation of the economy. The tourism industry is no stranger to these trends; firstly, because its business can be adversely affected by the consequences of climate change and, secondly, because there is ample scope for the industry to become more sustainable. This article attempts to determine what we understand by sustainability in the tourism sector, how it can be measured, the current situation of Spain’s tourism industry and where it is heading.
Spain’s tourism industry has developed exceptionally in recent years, becoming one of the country’s main sources of business, income and employment. However, this strong development had also led to the emergence of some negative actions and social unease regarding the role played by tourism at certain destinations and moments until, in 2020, the coronavirus crisis paralysed the sector’s activity and highlighted its social and economic relevance for many areas in Spain. At present, the policies implemented by the European authorities and the Spanish government itself clearly indicate a way out of the crisis based on criteria of sustainability and resilience which, in the case of the tourism sector, consists of two aspects. On the one hand, tourism is particularly sensitive to the impact of climate change, such as rising sea levels, extreme weather events, environmental degradation and biodiversity loss. On the other hand, as tourism is an activity that involves high levels of atmospheric pollution and puts great pressure on natural resources, there is ample room for improvement to make the sector more sustainable.
the principles of sustainability in terms of the environmental, economic and socio-cultural aspects of tourism development
In this respect, the World Tourism Organization (UNWTO) defines the principles of sustainability in terms of three areas: environmental, economic and socio-cultural. The first area aims to make optimal use of natural and environmental resources, as well as to preserve biological diversity. The economic aspect corresponds to tourism’s impact on the economy of the locality receiving tourists, in such a way as to promote long-term viable activities, with stable employment opportunities and well-distributed socio-economic benefits. Finally, the socio-cultural aspect seeks to conserve and strengthen the cultural and architectural assets and traditional values of the tourist destination in question.
In order to gauge the degree of sustainability in the sector and the steps that should be taken in the future, we have created a relevant indicator for each of the three aspects defined by the UNWTO regarding tourism’s sustainability. It should be noted that our analysis has been carried out using data prior to 2020, as the effect of the pandemic on these indicators would distort the analysis contained in this article.
concentrated in the transportation sector
In environmental terms, we have taken the trend in greenhouse gas (GHG) emissions into the atmosphere by the sectors that make up Spain’s tourism industry.6 For this analysis, we have only taken into account the trend in the three gases that are most emitted into the atmosphere: carbon dioxide (CO2), nitrogen oxides (NOx) and carbon monoxide (CO). The first conclusion that can be drawn is that most of the GHG emissions come from the transport sector (accounting for around 12% of tourism GDP), specifically the emission of nitrogen oxides resulting from combustion engines. These sectors are among the most polluting of all industries. Moreover, the pollution level has increased since 2013 for air transport, and although they have decreased for land transport they are still at an incredibly high level. With respect to accommodation and hospitality services, as well as travel agency and tour operator activities, carbon monoxide is the pollutant emitted most into the atmosphere.7 Although the pollution level are not alarming, far from moderating they actually grew by 78% in the case of accommodation and 38% in the case of agencies and tour operators between 2013 and 2019.
Greenhouse gas emissions by tourism sector
The indicators of economic value consider the contribution made by tourism to the economic sustainability of each destination. The variables we have used to measure this are the average number of overnight stays per month (volume of activity) and the expenditure per tourist (value of that activity). The volume and value of tourism are essential to the economic sustainability of a destination: the greater the expenditure per day, the more efficient the destination in terms of generating tourism value.
The relationship between volume (number of overnight stays) and expenditure per tourist can be seen in the figure below.8 In the most tourism-oriented provinces (those with more than 10 million overnight stays per year), average expenditure is around 300 euros per tourist. The case of Las Palmas is particularly negative in this respect: it ranks second in terms of overnight stays but only has a modest average expenditure. Among the rest of the provinces, the average expenditure per tourist is below 175 euros. Girona, Alicante and Gipuzkoa are particularly positive in economic terms as they typically have a more modest volume of hotel stays but a very high expenditure per tourist.
As a basic indicator to gauge the social and cultural impact of different tourist destinations, we have measured congestion in the various provinces as this influences residents’ satisfaction and is a basic indicator of the social impact of tourism on a community. To this end, we have used the variable of the number of overnight stays in proportion to the resident population, the results of which can be seen in summary form in the map below. In general terms, no significant tourism pressure is observed in most of the country.9 However, the most noteworthy cases are the following: (i) the island regions, eminently beach and nature destinations which receive a lot of international tourism,10 (ii) certain areas close to the border with France that offer beach and mountain tourism (Huesca, Tarragona and Girona) with a small local population and that are visited by neighbouring countries, as well as (iii) certain towns in Andalusia that receive both domestic and international tourism (Malaga, Huelva and Almeria). It seems that congestion in the most tourist-oriented destinations has actually worsened in recent years, given that the population has grown, on average, much less than the number of tourists.11
In light of the available indicators, it seems evident that there is room for improvement over the coming years. Regarding the environment, pollution levels have actually increased in recent years and the potential areas of improvement range from promoting more energy-efficient buildings and more modern air conditioning systems to more sustainable travel, among other aspects. In economic terms, there is no doubt regarding the importance of the sector for the Spanish economy as a whole, although it will be necessary to keep an eye on those destinations with high levels of congestion, where the sector’s economic contribution is modest. Finally, in socio-cultural terms there are some regions with an increasingly excessive tourism demand, which can make the resident populations uneasy due to congestion problems in small towns with limited public services, especially as they are not always prepared to absorb such a huge seasonal demand.
The sector’s agenda for sustainability involves implementing initiatives that pre-date COVID-19 and now make it possible to take advantage of funds from Europe.12 Specifically, the Spanish tourism industry is covered by the government’s Recovery, Transformation and Resilience Plan via the policy of «Modernisation and digitisation of the industrial fabric and SMEs, recovery of tourism and promotion of an entrepreneurial nation Spain», in which component 14 outlines a Modernisation and Competitiveness Plan for the Tourism Sector. Within the latter, the area that will receive the most investment is the Strategy for Sustainable Tourism at Destinations, which has an estimated budget of 1.9 billion euros for the next three years.13
to improve the competitiveness of Spain’s tourism industry by means of a new model with greater added value
The objective of these initiatives is not only to ensure that Spanish destinations are capable of integrating environmental, socio-economic and regional sustainability criteria into the tourism products and services they supply but also to develop resilience strategies in the face of current challenges (climate change, excessive demand for tourism, health and safety-related crises) and to achieve greater cohesion among the different regions. In other words, to improve the distribution of the burdens on the country and establish an integrated approach to help slow down its depopulation. The ultimate goal is none other than to try to improve the competitiveness of Spain’s tourism industry by means of a new model that is more sustainable, of higher quality and, therefore, of greater added value.
The sectors most closely related to tourism are digitalising faster than the average for the Spanish economy but there is still a long way to go, especially when compared to other tourism industries in Europe. In the next few years, it will be crucial for Spain’s tourism industry to be able to remedy this situation by means of a clear commitment to digitalisation, which will help to improve its long-term growth capacity. The European NGEU funds are an opportunity to revitalise investment in the digitalisation of tourism businesses after two very tough years for the industry.
Digitalisation has gained even more prominence in our lives In the wake of the pandemic. Consumers have radically changed how they communicate, work and consume and the business fabric has adapted very quickly to these changes, accelerating its digitalisation with the extensive implementation of teleworking and enormous growth in e-commerce sales.14 This transformation is crucial to ensure the long-term growth of all sectors. Companies that invest in digitalisation in the coming years will be investing in a strategy that will help them to gain in productivity and competitiveness and will therefore improve their prospects considerably, while those that lag behind may lose prominence.
Some sectors, such as retail, have made great strides during the pandemic thanks to the unprecedented incorporation of digitalisation into their sales channels. The tourism industry has also realised the importance of e-commerce although, due to the economic problems it has experienced during the pandemic, it has not been able to make such remarkable progress. Nevertheless, the industry’s economic recovery and the arrival of the Next Generation EU (NGEU) funds could provide an impetus for the sector to continue digitalising.
To understand the next steps that should be taken by the tourism industry in digitalisation terms, we need to understand the current state of the businesses in the sector. We have used the CaixaBank Sectoral Digitalisation Index (CSDI) to gauge the extent of digitalisation in tourism companies. Our index provides a holistic view of the business digitalisation process, identifying the strengths and weaknesses of the different sectors of activity in various areas: digital assets (capital and human resources); digital intensity of interactions with clients, suppliers and public authorities, and how intensively both traditional and emerging digital technologies are used.15
As can be seen below, according to the CSDI for 2020 the benchmark sector in Spain is information and communications technology (ICT) with a score of 67 points out of 100.16 Retail, accommodation and transport and storage (the three sectors most closely linked to tourism that are covered by the index) scored 48, 46 and 42 points, respectively, which implies a significant gap with respect to more digital sectors. It should be noted that, although there is no significant difference in any of these three sectors most closely linked to tourism, the trend between 2017 (the first year calculated) and 2020 has been more positive than average, suggesting that the tourism industry is improving its relative position.
the tourism sector is digitalising faster than the average for the Spanish economy
The CSDI enables us to carry out a more in-depth analysis as it is composed of various pillars and sub-pillars that illustrate the degree of digitalisation in more specific fields. In this respect, if we analyse the digitalisation pillars for inputs and interactions (see the table), it can be observed that businesses in the tourism industry stand out in particular areas. We can see that the accommodation sector stands out in digitalisation terms regarding its client relations, thanks to the marketing of services being digitalised, a process that has been gaining ground over other traditional marketing methods for many years now. On the other hand, it is evident that many areas still need improvement, such as the digitalisation of supplier relations and banking, as well as the digitalisation of the factors of production (capital and labour).
This analysis raises the question of to what extent it is necessary for the digitalisation of the tourism industry to advance to the same extent as a sector such as ICT. Due to the idiosyncratic features of each sector, the optimal extent of capital and labour digitalisation may vary greatly between sectors. To better understand the gap with the technological frontier of each tourism-related sector, we analysed the degree of digitalisation of the factors of production at an international level, specifically by comparing the degree that advanced digital technologies are used in EU countries for the accommodation and retail sectors.
As can be seen in the following charts, the use of big data and cloud computing technologies by Spain’s accommodation and retail sectors is below the EU average. Moreover, there is a very wide gap between them and the technological frontier (the difference with respect to the most digitalised European country) in all cases, indicating the great room for improvement in tourism-related companies in Spain.
of its client relations, thanks to the digitalisation of its marketing services
Having analysed the strengths and weaknesses of the digitalisation process in the tourism industry, it is important to determine what this process can offer companies since digitalisation is not an end in itself but a means of increasing competitiveness and productivity. In this respect, the tourism sector can learn from what the industry itself has gained from digitalising its interactions with clients, a process which, according to the CSDI, has reached a very high level, mainly as a result of the emergence of OTAs (online travel agencies, such as Booking and Expedia) and the development of direct online sales by the major hotel chains.
According to a Phocuswright study, between 2014 and 2019 turnover from hotel room sales in the EU made via electronic channels were very strong, growing at an average annual rate of 8.1%, especially through OTAs whose sales increased by 11% per year. This contrasts with the poorer performance of traditional sales channels (direct face-to-face, physical travel agencies and tour operators), which barely grew at an annual rate of 0.8%. Consequently, the relative share of online sales in the EU reached 40% in 2019 (27% OTAs and 13% direct online sales), suggesting that these sales channels are much more competitive than traditional ones in the eyes of tourists. These trends become even more evident when we look specifically at hotel SMEs, which between 2016 and 2019 only recorded growth in sales channels that were not face-to-face.
grew at an average annual rate of 8.1%, much higher than the 0.8% posted by sales via traditional channels
Regarding supply, the greater focus on online sales channels has been a successful formula, offering much more visibility and access to a much larger market for all types of destinations and hotels, regardless of the amount of resources available to invest in marketing. In other words, digital sales channels make it possible for a small hotel in a municipality in Spain that is not particularly tourism-oriented to sell bookings to a tourist on any continent in the world. If we examine CaixaBank POS terminal payments in hotel businesses between 2019 and 2021, we can see that the likelihood of a foreigner making a purchase from a hotel business is substantially higher via the e-commerce channel. This is even the case in 2020, when the volume of foreign tourists in Spain was 79% lower than in 2019, although 63% of foreign tourist expenditure on hotels was carried out via online channels.
Sales of tourism services are already relatively digitalised, confirming the enormous potential of digitalisation to improve competitiveness and productivity. However, according to the CSDI results analysed in this article, there is still a lot of scope for improvement in other areas (B2B relations, investment in technological capital, greater use of data analytics, etc.) which could play a key role in the industry’s future. To progress in digitalising these weak points, it will be necessary for companies in the sector to invest decisively in digitalisation.
by an international tourist was greater via e-commerce sales channels
But not everyone in the tourism industry will be a winner. Traditional sectors with less capacity to digitalise could lose market share, leaving room for those businesses that do develop their digital channels. According to our analysis, the main winners of digitalisation could be: (i) smaller tourism companies, with more potential to improve their efficiency than large companies; (ii) companies offering differentiated services, given that online sales provide a wide range of options for the buyer, and (iii) tourists, who will have access to a larger number of services that are more personalised and more competitively priced.
As noted earlier in this article, digitalisation requires considerable investment. However, the crisis caused by the pandemic has significantly limited the investment capacity of tourism companies. The role played by the European NGEU funds through the Recovery, Transformation and Resilience Plan (PRTR) could therefore be crucial. Spain’s tourism industry appears in the PRTR via the policy of «Modernisation and digitisation of the industrial fabric and SMEs, recovery of tourism and promotion of an entrepreneurial nation Spain», in which component 14 outlines a Plan for the Modernisation and Competitiveness of the Tourism Sector. Despite this, the item budgeted to digitalise the tourism industry within component 14 of the plan is only 337 million euros, a figure that seems very limited given the size of the sector which, in 2019, achieved a tourism GDP of 154 billion euros (investment in digitalisation would represent 0.2% of tourism GDP in 2019).
are limited but could act as a lever to revitalise private investment in digitalisation
The objectives of the PRTR’s Digital Transformation Plan for the tourism industry have focused on developing digital platforms that add value or represent a growth lever for the sector. Consequently, the three main lines of action will be:
In conclusion, the lines drawn out by the plan are highly appropriate given the weaknesses identified in this article in the tourism industry’s digitalisation. Although we estimate that the extent of the resources allocated in the PRTR for these initiatives is limited, we do expect it will have a leverage effect and revitalise private investment initiatives in digitalisation that were put on hold with the outbreak of COVID-19. In any case, the tourism industry will have to get back on its pre-pandemic track by investing heavily in its transformation, and especially in its digital transformation.
The COVID-19 pandemic is severely impacting economic activity and the real estate sector is also feeling the effects, albeit not as much as other sectors. Specifically, at CaixaBank Research we expect GDP to fall by between 13% and 15% in 2020 and not to return to pre-crisis levels until the end of 2023. However, despite the seriousness of the situation and the high uncertainty regarding how the pandemic will develop, it is important to note that the sector is supported by a much stronger foundation than in the previous crisis of 2008.
Before the outbreak of the coronavirus, the financial situation of Spanish households and companies in the sector was generally healthier than it was 12 years ago. Moreover, the number of new properties being built was not excessive in relation to the demographic trend. Banks also have much better solvency and liquidity ratios. All these factors make us more confident in the sector's ability to weather the current crisis.
Nevertheless, the scope of the economic impact of COVID-19 will significantly affect the labour market and, consequently, the demand for housing. House sales fell by 39.2% year-on-year in April and we expect a drop of between 30% and 40% for 2020 (with a gradual recovery in 2021). Household income is being eroded and uncertainty about future employment prospects may lead to an increase in precautionary saving by households and the postponement of long-term investment decisions. House sales to foreigners, who accounted for 12.5% of the total in 2019, will be particularly affected.
Construction activity was directly hit during the state of emergency but resumed relatively quickly as restrictions were lifted. All the same, a significant slowdown in the initiation of new building projects is highly likely due to the uncertain climate. New building permits could decline by 20% to 40% by 2020.
Given the drop in demand, house prices will undergo a significant adjustment and, by the end of 2021, could be 6% to 9% below their pre-crisis levels in Spain as a whole. Nevertheless, there will be considerable differences, both geographical and in the type of housing, with all the evidence pointing to tourist areas and second-hand properties suffering the biggest decline.
The rental market is likely to be less affected as it is supported by higher demand given the difficulties faced by households to buy a home. In fact, we have devoted the article «To buy or to rent? A question of income but particularly of savings capacity» in this Sector Report to an analysis of housing affordability for renters.
Finally, we should also note that the current crisis is triggering changes in many different aspects of our lives, a large number of them related to our residential preferences (never have we spent so much time in our homes!). The pandemic could also accelerate some changes in areas such as the modernisation of homes, which would support the transition to a more sustainable economy.
Once the peak of the epidemic is over, we must focus all our efforts on recovery. The resulting economic and social changes may be far-reaching and will entail a transformation of the real estate market. Given this situation, we must be able to turn the challenges into opportunities. Only then will we #ComeOutStronger.
The COVID-19 crisis is severely affecting house purchases. Once the slump in transactions during the lockdown has been overcome, the evolution in demand will largely depend on the recovery of the labour market and international tourism over the coming months. Our forecast scenario predicts a gradual recovery in demand, although the more than half a million transactions recorded in 2019 will not be repeated, even in 2021.
During the weeks the state of emergency was in place, the buying and selling of property was in hibernation. Restrictions on non-essential movements and the temporary closure of physical real estate agencies and notary offices except for urgent, pressing cases paralysed new real estate transactions. According to figures from the National Statistics Institute, in April sales slumped by 39.2% year-on-year while credit to purchase housing was down by 51.0% year-on-year. Similarly, national accounting data show that residential investment fell by 9.0% quarter-on-quarter in Q1 2020, a drop of around 50% in the second half of March if we assume that residential investment had remained stable until 14 March.
Despite these very large figures, thanks to digital technologies the sector has remained operational throughout the state of emergency. According to the information published on several real estate portals, online property searches increased significantly during the weeks of lockdown (especially related to homes with more outdoor space, pointing to changes in demand preferences) and real estate agencies have continued to offer their services online (with virtual visits to apartments, etc.). With regard to new builds, market data indicate that the rate of deliveries has followed the planned schedule except for some occasional delays (at present, houses are being delivered whose purchase decision was made approximately 18 months ago), although the sale deadlines for new developments are being extended.
Once this first stage of hibernation has been overcome and the economy adapts to the «new normal», one question comes to the fore: how will housing demand evolve in the medium term? To answer this question, we will examine the main factors that determine demand for housing: the gross disposable income of households, the formation of new households, financial conditions, foreign demand and the demand for second homes.
The COVID-19 crisis is having an unprecedented impact on the labour market. Social Security registration data showed a decrease of almost 950,000 workers between 12 March and 30 April (the period with the greatest restrictions on activity), most of these workers being on temporary contracts (approximately 70% of the total). This figure does not include employees affected by Spain's furlough measures or ERTE (around 3.4 million in April)1 as they are still registered as employees with Social Security even though they are not working, nor the self-employed whose work has been interrupted (1.3 million in April). In other words, if we take into account the workers leaving the Social Security registration system, those affected by furlough measures and self-employed workers who have requested the extraordinary allowance for business interruption, we calculate that more than 30% of workers were unable to work on 30 April.
However, as economic activity returns to normal, furloughed workers are gradually starting to return to their jobs and employment is being created again (in May, Social Security registration increased by 188,000 and the number of furloughed employees fell to just under 3 million). We expect this improvement to continue in the second half of the year, although 2020 could still end with an increase in unemployment of between 1.7 million and 1.9 million compared to Q4 2019.2 The unemployment rate would rise in Q3 2020 to an interval of 21.5% to 22.7%, falling again in 2021 (between 18.1% and 19.8% by the end of 2021).
The bleak outlook for the labour market has had a severe impact on household income. The various social and economic support measures adopted by the government aim to offset part of these losses by, for example, relaxing the conditions to receive unemployment benefit, providing assistance for the self-employed and specific allowances for temporary workers who are not entitled to unemployment benefit, as well as approving a minimum living wage and other measures, such as guaranteeing basic supplies and the moratorium on mortgages and consumer loans for vulnerable families.3 The banking sector has also taken the initiative to complement several of these measures, for instance by extending the mortgage moratorium from 3 to 12 months.4 Moreover, the property development sector has implemented supportive measures such as moratoriums on the payment of deposits normally put down before a property is delivered.
Increased uncertainty about the economic and employment outlook is likely to affect housing demand over the coming quarters. Generally speaking, in economic crises consumers tend to increase their precautionary savings and postpone their consumption of durables and long-term investments, such as buying a home. This is being borne out by the available data: investment in residential housing construction fell by 9.0% in Q1 2020, the largest decline since the series started in 1995. Furthermore, European Commission data for Q2 2020 show that the percentage of households intending to buy a home in the next 12 months is very close to its historical minimum.
will slow down the formation of households and consequently the demand for a main residence.
Household formation will most likely slow down during the crisis. On the one hand, the deteriorating employment situation of young people, who are more affected by job losses since many of them are often on temporary contracts, may lead them to postpone the decision to form their own household. On the other hand, it is very likely that the restrictions on international movements established by many countries as a result of COVID-19 will curb the number of immigrants entering Spain in 2020. It should be noted that, since 2015, Spain has once again become a net recipient of immigrants after years of crisis in which there were many more immigrants departing than arriving.5 Indeed, of the 322,600 new households that have been formed in the past five years,6 a large share include foreign nationals (76% of the total), either exclusively or in mixed households. In fact, in the past two years (2018 and 2019), households made up solely of Spanish nationals have decreased, highlighting the importance of immigration in maintaining Spain's population dynamics.
The composition of households in terms of nationality is relevant to the housing market, as the propensity to rent is much higher among foreigners: 65.6% rented their main residence compared with 12.5% of households comprised exclusively of Spaniards. Despite lower immigration inflows, demand for rental housing is expected to continue to rise as increased uncertainty about job prospects may affect the decision to buy, as already mentioned.
The COVID-19 crisis initially led to global financial conditions becoming notably tougher due to marked volatility in financial markets and risk aversion on the part of investors. The major central banks were quick to respond, however, acting rapidly and decisively. The ECB adopted a package of extraordinary measures in March, extended in April and June, aimed at ensuring abundant liquidity, easing credit conditions for households and businesses and anchoring a low interest rate environment.7
The low interest rate environment provides an important breathing space for families since it helps to ensure the financial burden borne by households due to debt interest payments remains very low (0.6% of gross disposable income in 2019).8 Benchmark interest rates are expected to remain around their current level for several years.
However, demand for second homes by Spaniards might be less affected in relative terms.
In recent years, purchases by foreigners have been fundamental in boosting Spain's real estate sector, especially in large cities and tourist areas. In 2019, foreigners bought almost 63,000 homes in Spain, accounting for 12.5% of total purchases according to the College of Registrars. The geographical distribution is very uneven: while foreigners are barely present in some provinces, in other, more tourist-related provinces their share is highly significant, as in the case of Alicante with more than 40%.
As expected, COVID-19 has had a severe impact on foreign purchases. The global nature of the pandemic has meant that many countries have imposed restrictions on people's movements. In particular, the countries that tend to buy most Spanish properties (UK and France) have taken steps similar to Spain. We can therefore observe that Q1 sales to foreigners totalled 14,850, down by 6.4% year-on-year. The decline in property purchases by UK citizens (–14%) is particularly large, accentuating a downward trend that was already noticeable. On the other hand, French and German buyers, the second and third largest nationalities, held up fairly well in the first quarter, although the closing of borders and paralysis of the real estate market in the second quarter will slow down the trend for this variable.
Given the gradual recovery expected for international flows of people, the decline in foreign demand for housing (in many cases for holiday purposes or investment in tourist rental accommodation) will probably be more persistent and take considerably longer to recover. Nevertheless, in May and June Google Trends data show an increase in the popularity of searches for «property Spain» in the United Kingdom, «acheter maison Espagne» in France and «Haus Spanien» in Germany, suggesting international buyers are still interested. In addition, the low interest rate environment and volatile financial markets increase the attractiveness of the real estate sector compared with other investment alternatives. In this respect, domestic and international investors continue to show an interest in the Spanish market.
Second homes have a significant weight in the Spanish real estate market: they represent 14.6% of the stock of housing and in 2019 accounted for 13.6% of all sales (about 75,000).9 During the state of emergency, second homes unfortunately made the headlines because of unauthorised travel to these properties and the risk this posed by spreading the virus to less affected regions and populations. But it also highlighted the fact that owning a second home is a widespread practice in Spain.
A household's age and economic situation are the main factors that influence the decision to acquire a second home.10 Despite the fact that the crisis is affecting all households to a greater or lesser extent, the population aged over 40 with a medium-high income level, who are the potential buyers of second homes, are suffering less from its consequences. It is therefore to be expected that second home sales will decline less than sales overall, a pattern already observed in the previous recession: the share of second home sales increased from 13.4% in 2006 to 17.3% on average between 2008 and 2013.
The following are the prospects and main aspects regarding the real estate sector in 2020-2021 according to CaixaBank Research, with the proviso that forecasts are subject to a much higher degree of uncertainty than usual:
It is inevitable that the property development and construction sectors, which are very sensitive to economic conditions and confidence levels, will contract significantly this year. We expect a notable decline in new building permits and a severe impact on employment in the construction industry. However, the nature of the shock and the state of the sector before the appearance of COVID-19, much more favourable than a decade ago, suggest it should be able to recover.
Construction activity was directly affected throughout the state of emergency, especially during the two weeks when all non-essential work was restricted. The slump in cement consumption in April, –50% year-on-year, bears witness to this. However, as restrictions on economic activity have been lifted, construction work that was already underway has resumed relatively quickly and, despite some supply chain disruptions, no significant delays are expected in the delivery of new housing in 2020. The latest data available on completion certificates, for March, show that 81,700 homes were finished in the past 12 months (+17.6% year-on-year). Given that more than 100,000 homes were granted permits in 2019, we predict that between 80,000 and 100,000 could be completed this year.
On the other hand, it is very likely that the start of new building projects will slow down this year due to the uncertain climate and greater risk aversion, which would affect the number of homes completed in 2021. New building permits fell by 37% year–on–year in March compared to an increase of 5.5% in 2019. The impact COVID-19 may have on new construction will largely depend on expectations regarding the persistence of the economic shock. Real estate development is a long-term business and requires an environment of relative price stability to ensure the development returns a profit within two years. In this respect, the decrease in the construction sector's economic sentiment index to –32.4 points in May (compared to an average of –7 points in 2019) points to further declines in activity over the coming months.
We therefore expect the number of new building permits to fall significantly in 2020. Uncertainty is very high and this is reflected in a relatively wide range of forecasts: we predict a decline of between 40% and 20%; i.e. 65,000 to 85,000 new building permits. 2021 should see a gradual recovery in new building permits thanks to less economic uncertainty and developments in the pandemic (between 75,000 and 95,000 homes).
The labour market has been hard hit by the pandemic. Between 11 March and 31 May, the number of workers registered with Social Security as employed in the construction sector fell by 5.9% (–75,000).1 In addition, 93,400 construction workers were affected by furlough measures and 168,647 self-employed persons had applied for the extraordinary allowance due to business interruption as of 31 May. Therefore, 26.4% of the sector's registered workers at 11 March were not working by the end of May. This high percentage, however, is lower than the average for the economy as a whole (29.1%), since there are sectors such as hospitality (79.7%) and retail (36%) that have been much harder hit by the crisis (see the following chart). Real estate activities, on the other hand, have suffered relatively less in terms of Social Security registered workers (-6,700 workers between 11 March and 31 May, –4.5%) although a large number of workers have been furloughed (16.7%) and 43% of self-employed workers in the sector have requested the extraordinary allowance for business interruption.
Over the coming months, the expected number of jobs to be created by firms in the construction industry is not encouraging. In May, the European Commission's indicator for the sector's recruitment prospects stood at –30 points, 10 points better than the minimum reached in April (–40 points) but well below the average of –7 points recorded in the 12 pre-crisis months.
The big job losses seen in construction are due to the sector's typical employment system and company structure. Specifically, the larger number of jobs lost in an economic shock can be partly explained by a high degree of temporary employment (40% of workers in the construction sector were on a temporary contract in 2019), by a high proportion of self-employed workers (30% of the total) and by small companies (55% of construction companies in Spain have no employees and an additional 40% have fewer than 10). This situation highlights the sector's structural problems, which become more visible at times of crisis. In this respect, the strategy followed to exit the recession should promote company growth and human capital management, for instance via measures to retain skilled labour and invest in personnel training and education.
The starting point for economic agents is much more solid than in 2008.
However, it is also very important to stress that the sector's starting point is much more solid than when the previous crisis erupted in 2008, suggesting it might recover more readily:
Given the dramatic decline in demand, house prices are likely to undergo some adjustment in the period 2020-2021, although there will be significant differences depending on the property's location and type. Specifically, we expect house prices to fall more sharply in the second-hand market and tourist areas, which have been severely affected by the restrictions on international travel.
According to data published by the Ministry of Transport, Mobility and Urban Agenda (based on valuations), house prices fell by 0.8% quarter-on-quarter in Q1 2020. In year-on-year terms, progress was still positive with a slight increase of 0.3%, albeit a marked slowdown compared with the 2.1% year-on-year growth recorded in Q4 2019. The house price data published by the National Statistics Institute (based on transaction prices) also posted a slowdown to 3.2% year-on-year in Q1 2020 compared with an increase of 3.6% in Q4 2020. This deceleration was caused by lower growth in the price of second-hand housing (0.4% quarter-on-quarter), while new builds recorded a significant rise (5.1% quarter-on-quarter).
House price indicators from different real estate portals (based on the sale prices on offer), which are published more frequently and with less time lag, are gradually starting to reflect the impact of the crisis. For example, the Fotocasa index, which reflects the trend in the price per square metre of second-hand housing, fell by 1.1% year-on-year in May, while the Tinsa index showed a tiny increase on the Mediterranean coast (0.3%). However, significant growth is still being recorded in large cities (3.6%) and the Balearic and Canary Islands (3.8%), although in both cases a slowdown can be observed compared with the growth posted in 2019. Lower prices are also starting to be seen in apartments offered for sale on real estate portals, although the impact on transaction prices is still small, for the time being.
In the second half of the year, the negative trend in house prices is expected to increase. Typically, after a significant drop in sales, prices tend to adjust a few months later. On this occasion the decline in sales has been very sharp due to the lockdown measures restricting people's mobility. It is therefore to be expected that house prices will gradually react to the new environment.
There is considerable uncertainty regarding the extent of the adjustment in house prices during this recession. We believe it very unlikely that prices will adjust as much as they did during the previous recessionary period and the price adjustment period is also likely to be significantly shorter. As already mentioned in the previous article, the real estate sector is not the cause of the current shock nor has it accumulated imbalances that would require price adjustment mechanisms to be implemented to regulate and control the system. In particular, real estate was not overpriced in general before COVID-19.1 All this has led us to produce scenarios in which the adjustment in house prices will be more contained than in the last crisis. Specifically, we predict that house prices could fall by between 6% and 9% during the 2020-2021 period in Spain as a whole. While house prices would start to show positive growth rates in the second half of 2021, we do not expect them to return to the pre-crisis level before 2024.
this correction being larger in tourist areas and for second-hand housing.
Those markets that already had more price tension, such as the centre of big cities and tourist areas, will see a bigger adjustment. The size of the adjustment will partly depend on how investor interest in these areas evolves because, in recent years, such investments have contributed to the increased dynamism of these markets.2 Changes in residential preferences in terms of where and how to live, encouraged by, for instance, the greater prevalence of working from home in the «new normal», may reduce pressure on residential prices in the most congested cities and shift some of the demand to conurbations with the best connections to workplaces.
On the other hand, the house price trend in tourist areas will be highly dependent on the recovery in international travel. Although restrictions were partially lifted at the end of June, the recovery in tourist flows is expected to be incomplete as long as there is no vaccine or effective treatment against the disease.
The decline in house prices is likely to be greater in the second-hand market, which accounts for the bulk of transactions (over 80% in 2019), since this is usually more sensitive to the economic cycle. The decline in the price of new housing will be smaller as supply is more limited in this segment. This dichotomy in the evolution of the price of new and used housing was also observed in the previous recession: from its peak in 2008 to its lowest point in 2013, the price of new housing fell by 32% in cumulative terms while second-hand housing saw a much bigger cumulative drop of 43.7%. Moreover, this pattern was observed in all the autonomous regions.
The current crisis is triggering changes in many aspects of our lives, a large number of them related to our residential preferences. For example, working from home can transform how and where we live. The pandemic has also boosted the digitisation of the real estate sector and could speed up certain changes in other areas such as house modernisation, supporting the transition to a more sustainable economy.
Beyond a short-term analysis of how the economy and real estate sector will evolve this year and next, it is important to ask whether, once this pandemic is over, we will return to a situation similar to before the shock or whether there will be substantial changes in our society and in the way we live and relate to each other. These changes can permanently affect our consumer habits and preferences and cover a wide spectrum, from how we are educated or work to how we shop and play sports, for example. Although it is difficult to provide any definitive answers to this question, some transformations were already underway before the pandemic which may have been speeded up by the crisis and precipitate a permanent change.1
The crisis has boosted working from home. During the pandemic, those with the opportunity to do so have preferred to work from home to enable social distancing and avoid unnecessary travel. However, even before the pandemic an increasing number of companies were encouraging their employees to work from home by creating the necessary infrastructure for remote connections, providing workers with mobile devices and offering them the necessary training in digital tools. A recent study by CaixaBank Research estimates that, at present, 32.6% of all employees in Spain could potentially carry out their work remotely, a percentage similar to that of most advanced economies.2 In this respect, it is very likely that working from home was one of the changes that were already taking place and will accelerate as a result of the crisis.
The increase in remote working has important implications for the real estate market as it directly affects buyer preferences regarding the location of the property (people can live further away from their workplace if they have to commute fewer days a week) and the size and layout of the home (with demand for larger, more versatile homes, with different uses of the space, for instance).3 This transformation has an impact that goes beyond the real estate sector itself, seeing as urban, transport and public service planning will also have to adapt to the new situation.
Changes in the way we work will affect our way of life and can help to speed up the economic transition to a more sustainable, environmentally friendly system. Buyers are increasingly paying attention to issues related to the sustainability of homes and their energy efficiency, a change that was already taking place but may accelerate in the wake of the pandemic. The crisis has also exposed the shortcomings in some housing that does not meet the minimum health requirements. In this respect, the modernisation of existing housing may become more important, as such properties tended to be built based on very different sustainability standards to those now required for new builds.
Firms that had already invested in adopting new digital technologies have been able to continue offering their services remotely, for example through virtual tours of properties. Potential buyers have also been offered better conditions, for instance by being able to book an apartment for longer than usual during the state
of emergency and with no cancellation charge. In many cases, the client's experience may have improved. Once the pandemic is over, this could lead to further client demands for greater flexibility and more personalised services.
Another aspect the coronavirus crisis has exposed is the huge difficulty of building houses while complying with social distancing measures on site. This is partly due to the very nature of the activity. But it also highlights the fact that the construction sector is lagging behind in adopting new digital technologies and robotisation. For example, the number of workers could be reduced on sites with more industrialised production processes, where many of the specialised jobs are more automated and performed at another location.
The crisis has also brought about changes in the rental market. In recent years the number of flats used for short-term tourist rental has grown exponentially. With the collapse of tourism, these properties have become vacant and many private investors have decided to transfer them to conventional rentals. This process is likely to alter as international tourism recovers but it may not be completely reversed if investors perceive greater risk in the short-term market (e.g. more volatile returns).
On a more negative note, the crisis has also exposed problems of housing affordability, especially among the most vulnerable people who tend to live in rented accommodation.14 The government has adopted several measures to support renters in the face of the COVID-19 crisis, such as suspending evictions until the end of the year, the automatic renewal of six-month rental contracts and the provision of micro-credit to cover rent payments. Such measures will help to address the current social emergency. However, the rental market suffers from structural problems which require stable regulations that encourage investment. One of the priorities in this respect should be the creation of a significant amount of accommodation at affordable rents.
In short, COVID-19 has not only brought us a profound economic crisis. Once we get over this calamity, and we will, the resulting economic and social changes may be far-reaching with a huge impact on the real estate market in the long term. There's no turning back.
The spread of the coronavirus throughout the world has come as an unprecedented shock to the global economy. The Spanish economy has been particularly hard hit, partly because of its greater dependence on international tourism. In the second half of the year, we expect the economic recovery to take hold thanks to the easing of social distancing measures and the boost provided by the wide range of fiscal and monetary measures adopted. However, we believe the economy will continue to operate below potential over the next few years.
At the beginning of the year, the forecasts pointed to Spain's real estate sector continuing to expand in 2020, albeit at a more moderate rate than in previous years. However, these scenarios were soon overtaken by the global spread of the coronavirus. Although it is still very difficult to calculate the precise economic consequences of this crisis (uncertainty remains very high), they will most probably be of an unprecedented nature, both for the world and for the Spanish economy and, specifically, for the real estate sector.
Global activity will fall sharply in 2020 (by around 4%), a far greater decline than the slump experienced during the Great Recession of 2009, due to the economic effects of the social distancing measures implemented by most countries to counteract the spread of the virus. To cope with this severe economic shock, a battery of fiscal and monetary measures of extraordinary scope and depth have been rapidly deployed, with the aim of protecting the balance sheets of both households and businesses. The major central banks are also acting quickly and decisively, ensuring abundant liquidity and easier access to credit, as well as anchoring a low interest rate environment. These measures will help to boost economic recovery as from the second half of 2020, a process that should culminate in strong growth in 2021 which could exceed 6% globally.
The economic measures being implemented will support the recovery in activity
The Spanish economy is one of the developed economies with the largest decline in activity in the first half of 2020 due to the severe impact of the pandemic and the country's greater dependence on tourism, a sector that has been seriously affected by the crisis as a result of restrictions on the international movement of people. Consequently, after plummeting by 5.2% quarter–on–quarter (-4.1% year-on-year) in the first quarter of the year (the biggest quarter–on–quarter drop since the National Statistics Institute's historical series began in 1995), all available indicators suggest that, in Q2, economic activity suffered a much bigger decline as more weeks were affected by the restrictions associated with the state of emergency. However, from May onwards the initial phases of the lifting of the lockdown helped to gradually reactivate economic activity, as shown by indicators such as electricity consumption and card spending.
Nevertheless, the uncertainty surrounding the forecast scenario is exceptionally high, especially because it is not clear how the pandemic will evolve in the future. We have therefore chosen to present a central range of forecasts. One of the key assumptions is that social distancing measures will have to be maintained well into 2021, until an effective vaccine or treatment for COVID-19 is discovered. During this time, it is likely that further outbreaks of infection will occur but it is assumed these will be localised and temporary, and that another full lockdown will not be necessary. All this will hinder the economy's ability to recover which, although we expect to see a significant rebound in 2021, will be unlikely to return to pre-crisis activity levels before 2023.1
COVID-19 is having a huge impact on economic activity in Spain and, in particular, on the tourism industry. At CaixaBank Research we expect GDP to fall by between 13% and 15% in 2020, not returning to its pre-crisis levels until 2023. The outlook in 2020 is even grimmer for Spain's tourism industry as it is one of the sectors hardest hit by the pandemic.
After Spain declared a state of emergency on 14 March, the population's mobility was reduced to a minimum; borders were closed and people had to be confined to their homes to check the spread of the coronavirus. As a result, a sector as dependent on mobility as the tourism industry entered a period of almost total inactivity. Only since the lockdown measures have begun to be lifted has the outlook for the sector started to improve. The indicators of card expenditure via CaixaBank's payment terminals suggest that tourist spending has started to wake up from its hibernation and is embarking on an incipient recovery. Consequently, if the health situation is kept under control, a considerable improvement in activity is expected for the second half of 2020, although this will not prevent demand for the year as a whole falling very sharply. According to CaixaBank Research forecasts, by 2020 tourist expenditure by foreigners will fall by around 50% while domestic tourists will spend almost 30% less.
The tourism business is faced with a very complex situation. There was a total clousure of tourist accommodation during the toughest months of the lockdown, so the spring season was completely lost. This has pushed the sector to resort massively to lines of credit backed by the ICO and also furlough measures (ERTE in Spanish) to ensure that companies can survive without revenue over a period that has lasted more than two months. Given this situation, the tourism industry saw higher job losses than any other sector during the first half of the year. Up to June about 44% of the reduction in workers affiliated to Social Security was due to job losses in tourism companies. Nevertheless, activity indicators point to a gradual recovery in tourism business. According to the card payments made via CaixaBank terminals, whereas 75% of hotels and tourist agencies were still closed in May, during the second week of July this figure fell to 31%. If this improvement in demand prospects persists over the coming months, the sector's recovery will continue and some of the jobs lost should be recovered.
Accordingly, we estimate that tourism-related GDP could decline by nearly 45% in 2020 as a whole, representing a loss of around 5% of total GDP. This impact will be felt particularly by the autonomous regions in the Mediterranean and on the islands, which are heavily dependent on the influx of international tourists and whose tourism sectors account for a larger share of the regions' business.
Although the outlook for 2020 is overwhelmingly negative, the medium term could bring cause for more optimism. Up to February 2020, the tourism industry had enjoyed almost a decade of extraordinary results, during which time it took on the investments required to boost its competitiveness. Post-coronavirus tourism will have to adapt its supply to the new situation and be able to meet demands for higher quality and more personalised services, improvements which the sector's entrepreneurs have already been focusing on for several years. For all these reasons, and although COVID-19 has made the future more uncertain than ever, the tourism industry is capable of recovering strongly in the medium term, which would make it a key driver of growth for the Spanish economy.
The health crisis caused by COVID-19 has represented an unprecedented shock for Spain's tourism sector. Demand indicators confirm that the stoppage during the months of lockdown was total, both for international and domestic tourism. The end of the state of emergency and the recovery in international mobility within the EU have helped to revive flows of tourists to Spain. The outlook for the coming months points to a relatively rapid upturn in domestic tourism with a more gradual recovery for international tourist flows, although the delicate situation of the pandemic will still be a major source of uncertainty.
Mobility has played a vital role in the success of Spanish tourism in recent decades. The great expansion in international air connections and the connectivity boom brought about by the creation of the Schengen area helped Spain to go from receiving 32 million international tourists in 1995 to over 83 million in 2019, becoming the world's second country in terms of international visitors, only outdone by France. So far, in 2020 the global spread of COVID-19 has put the international and domestic mobility of the world's population on hold. The lockdown measures implemented by a large number of countries to control the pandemic resulted in 183 countries with closed borders or entry restrictions by the end of June. This has caused international tourist flows to plummet and Spain has been no exception.
Spain declared a state of emergency on 14 March which led to the closure of its borders. Between that date and the 15 June, the first day on which a group of German tourists were allowed onto the island of Mallorca, no foreign tourist could travel to Spain. According to INE figures, 10.5 million international arrivals were recorded between January and May 2020, 63.9% fewer than over the same period in 2019. The extent of the decline is similar if we look at spending by foreign tourists up to May (–61.7%) as well as the overnight stays in tourist accommodations (–61.5%). All this provides unequivocal proof that, in April and May, the slump in international tourism business, which accounts for 70% of tourism demand, has been extraordinarily severe.
The state of emergency also resulted in a lockdown for the local population so that, until May, the reduction in domestic tourist flows was similar to that for international tourists. Overnight stays in tourist accommodation by Spanish travellers fell by 62.8% year-on-year between January and May. However, the recovery in domestic mobility has been one of the main aspects of Spain coming out of the lockdown, with hotel business picking up slightly at the end of May.
According to data from the hotel occupancy survey, 82,600 Spanish travellers stayed at a hotel in May, with an average stay of 2.5 nights. This is a very small volume (98% less than in May 2019) but it illustrates that lifting the lockdown has already started to have a positive effect on domestic tourist flows.
Given the current situation, which changes from week to week, the description provided by official data, most of which are available up to May 2020, gives a somewhat outdated picture of sector's current status. Therefore, in recent months economic analysts have particularly focused on exploiting higher frequency indicators that enable us to monitor the situation in real time. A large number of technology companies and public institutions have made an effort to make daily mobility statistics available to the public as these provide an insight into the extent of the impact and, most importantly, how quickly business is getting back to normal.1
One particularly useful indicator is produced by Google based on its Google Maps mobile app. As can be seen in the chart, the drop in mobility outside the home during the most intense phase of the state of emergency peaked at 80%2 whereas a clear change in trend can be seen as of 2 May, the first day the lockdown began to be lifted in stages. In just one month, the population's level of mobility reduced its decline compared with pre-COVID levels from 68% to 29%. As already noted, this upturn in mobility at the end of May led to the first overnight stays at hotels during the state of emergency. June's data suggest that the recovery in domestic mobility continued to advance (around –12% at the end of the month) and it will presumably continue to improve over the coming months provided we manage to prevent the spread of the virus without having to return to strict, widespread lockdown measures.
Change with respect to the baseline* (%)
Monitoring mobility is extremely useful as it acts as a leading indicator of the mobilisation of tourist flows. However, it does not provide a completely accurate picture of the current situation or trend in consumption, whether tourism-related or otherwise. For this reason, CaixaBank has also invested a lot of effort in developing real-time indicators using big data methodology and based on card payment data via its point-of-sale terminals, taking advantage of information on the country where the payment card was issued and the type of retail business where the payment was made.3
What these indicators reveal is that consumption of non-essential goods fell to a minimum during the state of emergency, although it recovered strongly once the restrictions on mobility were lifted. As can be seen in the chart, the trend in retail consumption (textiles, household appliances, etc.) using Spanish payment cards has responded very quickly to improvements in local mobility and, since mid-June, has been at a similar or higher level than the same period in 2019. In the case of leisure and hospitality consumption, which depends largely on the local population but is also regularly consumed by tourists, there is a clear upward trend. During the last week of June, card payments for face-to-face consumption related to leisure and hospitality fell by just 1% year-on-year compared with a drop of around 95% during the state of emergency.
Nevertheless, as far as tourist expenditure is concerned, the recovery is still a long way off. Domestic tourist consumption improved very slightly after part of Spain entered phase 2 of easing the lockdown at the end of May, when public areas in hotels were reopened, and more significantly after the end of the state of emergency at the end of June, when Spaniards were once again allowed to travel between autonomous regions. However, as shown by the chart, domestic tourist expenditure still registered a 47% year-on-year drop between 6 and 12 July. As for consumption by international tourists, this improved sharply after the first few weeks of open borders for citizens from the Schengen area, posting a 74% year-on-year drop between 6 and 12 July, around 22 percentage points (pp) less than before the borders were opened. In conclusion, tourist expenditure is still at an extraordinarily low level but the improved outlook for tourist mobility following the reopening of regional and international borders between Schengen countries (80% of Spain's demand) suggest that the recovery in tourist expenditure may speed up, provided connectivity between origin and destination countries is reactivated and the pandemic remains under control.
Year-on-year change (%)
According to booking and internet search indicators, which point to future demand, interest in tourism in Spain is improving considerably. Google Trends data show that searches carried out from Spain for the term «hotel», which would illustrate domestic tourists interested in making a reservation, went from –84% year-on-year in April to –46% in the last week of June. On the other hand, foreign tourist searches for trips to Spain are picking up in key countries for the Spanish tourism industry. As can be observed in the following charts, if we compare the weekly level of searches carried out from each country with the expected level based on the historical search pattern, we can see that, in the UK and Germany, people's interest in travelling to Spain largely returned to normal during the last week of June, while in the Netherlands it was still slightly below the expected level. In France and Italy, interest was 27% and 47% lower than expected at this point in the year, probably because these are two outbound markets that offer highly competitive domestic alternatives for tourists. In the case of Italy, moreover, the government has launched a direct incentive (up to 150 euros per household) to persuade Italians to opt for a «staycation», so the prospects of Italian tourist arrivals in Spain are less favourable. Finally, in the case of the US, to which the EU has closed its borders, interest in tourism in Spain continues to fall short of its expected level.
Index (100 = historical peak)
Despite the improved outlook suggested by our analysis of the latest figures, it should not be forgotten that the current scenario is highly uncertain and will depend on striking a balance between mobility and safety until an effective vaccine or treatment against COVID-19 is found. The forecasts presented below are therefore largely dependent on the how the pandemic evolves in Spain and in the outbound markets. Our central forecast scenario assumes that the spread of COVID-19 in Spain is kept under control, although it does include the possibility of spikes which could force localised lockdown measures. We have also worked under the assumption that a vaccine or effective treatment would be available by mid-2021.4
Under these assumptions, we expect domestic tourist expenditure to pick up considerably during the second half of the year. Specifically, we predict it will reach very similar, albeit slightly lower, levels than those recorded over the same period in 2019, due to the balance of limiting and supporting factors. Firstly, the health situation will continue to hinder the recovery in demand due to (i) a perception of less safety, (ii) uncertainty regarding the evolution of the pandemic and (iii) the social distancing measures that will be maintained throughout the year. Furthermore, we believe the consequences of the current crisis on the purchasing power of households will lead many Spaniards to spend less on tourism this year for purely economic reasons. On the other hand, the factors supporting the recovery will be (i) the good connectivity offered by the road network for private transport within the peninsula, (ii) the recovery in domestic flights, which are easier to coordinate through Spain's state-owned airport operator (AENA), and (iii) the substitution of tourist trips abroad with domestic trips. This last factor looks like being one of the most decisive for the recovery in domestic tourism. Between July and December 2019, tourists who are resident in Spain spent 9.5 billion euros abroad compared with 18.8 billion euros on domestic tourism. According to our forecasts, this substitution effect could contribute about 2.5 billion euros to domestic tourism.
Consequently, if our predicted recovery takes place, domestic tourism expenditure for 2020 as a whole could fall by around 30%, some 8.4 billion euros less than in 2019 mainly as a result of the stoppage of business between March and June.
On the other hand, as can be seen in the chart, our forecasts for international tourism expenditure show a somewhat less positive trend for the rest of the year due to (i) the loss of non-EU tourism, (ii) a gradual recovery in connectivity in the EU (highly dependent on air connections and the situation of the pandemic in each outbound market) and (iii) a lower propensity to travel outside the country of residence due to uncertainty about developments in the pandemic. In short, according to our estimates, spending by foreign tourists will fall by about 25% year-on-year between July and December 2020, which would result in a decline of more than 50% for the whole of 2020 (47 billion euros less than in 2019).
Overall, domestic tourism will not be able to offset the effect of the drop in foreign demand, which accounted for 70% of tourism expenditure in 2019 and will represent around 60% in 2020. The total tourist expenditure made by both resident and foreign tourists in Spain could be around 68 billion euros in 2020, a drop of nearly 45% compared to the previous year.
The complexity of the environment in which the tourism industry currently operates also makes it necessary to take into account the evolution of the pandemic in Spain's outbound markets, making the situation even more uncertain. As can be seen in the table, which looks at 10 of the main countries sending tourists to Spain, the health and connectivity situation seems relatively favourable. Spain's dependence on European countries, where the spread of the pandemic seems to be more under control, means that the health-related prospects of a large proportion of its international tourist demand look positive.
Only the markets on the American continent, which account for less than 10% of international tourist demand in Spain, have a clearly negative outlook. In any case, although the situation in the outbound markets is good, it is still uncertain.
Making projections for 2020 is extremely complex due to the high uncertainty regarding how the pandemic will evolve. However, if we focus on the medium term, and assuming an effective vaccine or treatment for COVID-19 will have been discovered within this timescale, the upswing in international tourist confidence, the increased attractiveness of established, safe destinations during the early stages of the recovery and the rebound in the global economy all point to a considerably better outlook for Spain's tourism industry than for 2020.
As the next chart shows, we predict a relatively rapid recovery in demand in the medium term. In 2021, international tourist expenditure would reach a level higher than the one achieved in 2016, albeit still far from its pre-crisis level. Nevertheless, the sector has enjoyed some extraordinary years, in 2019 beating all records in terms of tourist volumes and expenditure, so returning to the revenue levels of 2016 could be considered as very positive.
With the shock of the COVID-19 outbreak, tourism businesses reduced their activity, destroying a large number of jobs and taking massive advantage of Spain's furlough scheme (ERTE). Tourism supply is now attempting to revive itself. The lifting of mobility restrictions has encouraged a good number of tourist establishments to reopen their doors, even though demand is still low. With the start of the summer season, it is essential for the tourism sector to maintain, and benefit from, its commitment to reactivation as this is the only way to create jobs again.
The slump in tourism demand between March and June was accompanied by the deactivation of a large number of tourism companies, which were forced to cease trading due to mobility restrictions and the impossibility of offering their services. According to data from the hotel occupancy survey, between March and May 2020 a monthly average of 4,100 hotel establishments remained open, 73% fewer than in the same period in 2019, a considerable reduction but somewhat less than the decline suffered by demand (over 90%). This is due to the fact that the sector has managed to reactivate slightly better than might be inferred from the demand figures. In May, 12% of the establishments that had been operating in February reopened their doors (mainly small establishments with low staffing needs), slightly ahead of demand due to an expected upturn in bookings.
The complexity of the current situation is such that the surveys carried out by the INE, which are traditionally used to analyse the tourism supply in this report, provide us with much less information than in the past since the number of surveys carried out on open establishments is insufficient.1 Thanks to CaixaBank's use of big data, we have been able to overcome this problem by developing an indicator that enables us to monitor the levels of inactivity for tourism supply in real time. To do so, we use the share of retail businesses with a CaixaBank payment terminal that have stopped processing any payments. As can be seen in the chart, according to this indicator the sector almost totally closed down in the period between the declaration of the state of emergency and 24 May, the date that marked the beginning of phase 2 in some parts of Spain. Since then, the revival in supply has been gaining ground. At the end of June, and for the first time since March, the share of inactive tourism businesses was below 50%, coinciding with the end of the state of emergency and the opening up of borders with other EU countries.
% of total
Tourism supply is reviving in advance of demand, reacting positively to the prospects of a recovery and the relaxation of social distancing measures. From the limitation of capacity to 30% and the closure of shared areas in hotel establishments required in phase 1 of lifting the lockdown, in many cases the capacity limit has been raised to over 70% at present, enabling establishments to exceed the demand threshold and offset their costs.2 Even so, according to internal CaixaBank data, during the second week of July 31% of tourism establishments remained inactive and hotel payments were still down by about 65% year-on-year, suggesting that most operators have probably not reached breakeven point.
Until this breakeven point is reached, it is important that economic policy measures continue to support the sector. The main support measures have been based on enabling temporary adjustments in the workforce by making the furlough scheme (ERTE) more flexible and also on providing liquidity to companies (100 billion euros with ICO guarantees for companies, with a tranche of 2.5 billion euros specifically for tourism companies), as well as a moratorium of up to 12 months on mortgage operations for properties linked to tourism business and taken out with credit institutions. All these measures, aimed at mitigating the impact of the coronavirus crisis, have been fundamental for tourism businesses to survive during the months
of little or no demand.
The sector will have to boost its transformation in order to adapt to the new parameters regarding health safety in the short term and to new demand requirements in the medium and long term.3 Indeed, the plan to reactivate tourism proposed by the government in mid-June contains measures along these lines, such as soft loans to finance sustainable solutions for tourism companies and investment in digital transformation. Expanding the role of public policy could therefore be a key lever to ensure tourism has the capacity to carry out these investments and maintain its levels of competitiveness.
On the other hand, the reduction in foreign competition for tourism within a lower demand environment such as the present may also be vital to speeding up the sector's reactivation this summer. It should be noted that British and German tourists' perception of other Mediterranean markets, such as Turkey, Egypt, Tunisia and Morocco, improved in 2019, limiting the growth of Spain's international demand.4 However, the pandemic has meant that these markets are now notably limited in terms of European visitors, not only because they are not members of the EU but also because the restrictions imposed by their governments are more severe than in the case of Spain and other Mediterranean EU member states. This can be seen in the following chart, based on the Oxford COVID-19 Government Response Tracker.
The industry's reactivation is even more in the news, if possible, because of the impact it could have on employment. Spain's labour market has suffered a terrible shock. In June, the number of people registered as employed with Social Security stood at 18.6 million, 974,000 fewer than in June 2019 (–5% year-on-year), of which around 70% were temporary workers. In addition, 1.8 million employees were affected by furlough measures; i.e. they were still registered with the Social Security system and therefore did not count as unemployed but were either not working or at least not full-time.
Employment in the tourism sector has been the hardest hit by the current situation. At the end of May, tourism-related employment stood at 2.5 million people, nearly 387,000 fewer than in the same month in 2019 (–13.5% year-on-year). This implies that 44% of the jobs lost in Spain were in the tourism sector. In addition, around 31% of tourism employees were furloughed while 5.5% took advantage of severance packages, well above the average for Spain in May, namely 9.8% furloughed and 2.0% being made redundant.
Starting from such a low level of employment, and given the traditional weight of tourism jobs in the economy as a whole (12.8% of the registered workforce in 2019), the «reopening» of the sector could have a substantial effect on employment and on moderating the number of jobs affected by the furlough scheme. Despite the fact that tourism jobs are highly seasonal throughout the year, a considerable amount of employment is generated by tourism at times of moderate demand. In other words, the bulk of the jobs are created when hotel establishments decide to open, even if the actual occupancy of the hotel is low. Logically, as the occupancy rate increases, so does the number of employees, but much more gradually. Specifically, according to our estimates, the basic staff of a hotel (those who do not depend on the occupancy rate) represent about 65% of the staff the hotel would employ if it were full. For example, an average Spanish hotel, which according to INE data consists of 49 rooms, would employ 17 workers with a 100% occupancy rate, while with a minimum occupancy rate of 35% it would employ 13. Although there is a substantial difference in employment between the high and low seasons, it should be noted that the hiring of most hotel staff is not so dependent on the seasonality of demand.
In this respect, although Spain's average occupancy rate will remain limited for the rest of the year, a small improvement in the prospects of tourist arrivals could make all the difference in reactivating the sector and the labour market as a whole.
The tourism industry is a key sector for Spain's economy and the decline forecast in tourism for 2020 will have a major impact on the country's level of economic activity. However, this economic impact will not be spread evenly throughout Spain as there are big differences between regions in the relative importance of the tourism sector. We expect the islands and Mediterranean communities to be more exposed than the average in Spain, while inland regions will suffer less.
Much has been said during the current crisis about the importance of tourism for the Spanish economy and this is understandable, given that it is one of the economic sectors that will suffer the most from the consequences of the COVID-19 crisis. According to data from the tourism satellite account published by the INE, the industry generates 12.3% of Spain's GDP and 12.7% of its employment. Tourism's huge importance for the Spanish economy is not by chance but the result of its great competitiveness and resilience. However, in 2020 the sector lies at the epicentre of the crisis affecting the Spanish economy which, according to forecasts by CaixaBank Research, will see a fall in GDP of between 13% and 15%.
Index (100 = 2019)
Due to the sharp decline in tourism expenditure expected in 2020, which we estimate at around 50% for international tourism and about 30% for domestic, the sector will no longer produce a great deal of economic activity. Specifically, according to our forecasts, tourism-related GDP will fall by around 44% in 2020, severely affecting the Spanish economy. This drop in tourism business could directly deduct 3 pp from GDP growth. Furthermore, due to the sector's strong influence on the rest of the economy, an additional 1.6 pp to 2.3 pp could be lost indirectly.1 In this case, the tourism sector would contribute negatively to Spain's economic growth by between 4.6 pp and 5.3 pp of GDP.
In the medium term, we expect tourism activity to return to its pre-crisis level from 2024 onwards. However, the activity level of 2017, a year which can be used as a benchmark given the good performance by tourism, could be regained as early as 2021.
In regional terms, the economic impact of the drop in tourism business in 2020 will be highly heterogeneous and depend mainly on the relative importance of foreign tourism and also on the importance of the tourism sector in each region's economy.
The following chart shows the projected variation in tourism expenditure by autonomous region for 2020. According to these estimates, the Balearic Islands will suffer the most from the drop in tourism expenditure (59%) due to their high dependence on foreign tourism (95% of expenditure) and also because a large part of their tourism demand (86% of the annual demand in 2019) is concentrated in the spring and summer months (those most affected by the COVID-19 pandemic). At the other end of the scale, Castilla-La Mancha and Aragon are the regions that will post the smallest decline in tourist expenditure due to their lower dependence on foreign tourism (14% and 24%, respectively). Obviously, these results depend considerably on how the pandemic evolves in the different regions.
Annual change in % and contribution in percentage points
The sector's relative importance for the region's economy is also very relevant in order to understand the economic impact of the decline in tourism, this factor also varying greatly from region to region. Since we do not have estimates of tourism's contribution to GDP per region, we have used the share of tourism expenditure to GDP to obtain an approximate measure of the tourism sector's relative weight. Using this figure, we can see that tourism is comparatively unimportant in the regions of Navarra and La Rioja (around 4% of their GDP) while its consumption accounts for more than 40% of GDP in the island communities of the Balearics and Canaries.
Fall in tourist expenditure by % of GDP
By combining the relative weight of tourism expenditure and our central forecast scenario for 2020, we can measure the economic impact on the autonomous regions, as seen in the map above. This shows how the slump in tourism business will be considerable in the Balearic Islands and Canary Islands, with declines in tourism expenditure representing 28% and 18% of their regional GDP, respectively. The Mediterranean communities of Catalonia, Valencia and Andalusia will see a more contained impact although still above the Spanish average, with a drop in tourism expenditure of more than 5% of GDP in all three cases. The Community of Madrid, the Region of Murcia, Cantabria and Galicia would register an average impact of between 2% and 4% of GDP while the rest of the autonomous regions would be less affected.
The coronavirus pandemic took the world by surprise and brought international tourism almost to a complete halt. The initial phases of a relative recovery are restoring connectivity between those outbound markets and tourist destinations that have controlled the spread of the coronavirus. However, the sector will have to undertake a far-reaching and rapid transformation to adapt to the new, post-COVID-19 international tourist who will demand more personalised, flexible and, above all, safer services.
The outbreak of SARS-CoV-2 has been a global phenomenon. As of June, more than 10 million people had been infected and 500,000 had died as a result of COVID-19 worldwide. None of the 177 countries for which statistics are published by the Johns Hopkins University Coronavirus Research Center is virus-free and more than 25% of countries have a rate of over 1,000 cases per million people.1 This situation has led to unprecedented measures being taken to limit the international and domestic mobility of citizens around the world, causing the flow of international tourists to come to a standstill between March and June.
The implications of this stoppage in tourism for the world economy are far-reaching. The World Tourism Organization (UNWTO) is considering three scenarios for 2020, depending on when global travel restrictions begin to be lifted. The less adverse and more likely scenario is a 58% drop in global tourism assuming that borders will gradually open up from July onwards, which is already happening. On the other hand, a more extreme scenario, in which border restrictions are not lifted until December, would cause a drop of up to 78%.2 Consequently, even in the least pessimistic scenario the world's number of tourists would fall to figures not seen since the last century, dealing a hefty blow to a sector that generates more than 10% of global GDP and nearly 12% of the world's employment.
according to World Tourism Organization estimates, a hefty blow to a sector that generates more than 10% of global GDP and nearly 12% of the world's employment.
A first step in understanding what the world's tourism will be like in the short term is to analyse population mobility indicators, a sine qua non for tourists to travel to their destination. Given that proximity to the tourist destination is going to be a fundamental aspect, we will look at the mobility situation within the main regions of the world: Europe, Asia and the Americas.
In Europe, lockdown measures began in Italy on 7 March, when the government introduced restrictions on people's mobility, first in the Lombardy region and shortly afterwards throughout the country. Within a few weeks, the vast majority of European countries had already implemented similar measures and people's mobility on the continent was reduced to a bare minimum to ensure the supply of essential goods and services. Looking at the mobility indicators produced by Google from Google Maps application data, we can see that the lockdown measures were extraordinarily effective in Europe (see the chart below). In just 20 days, mobility in commercial establishments throughout Western Europe fell by around 80% (from –62% in Germany to –91% in Spain). Although this gradually recovered when the lockdown started to be lifted (which began in May in many EU countries), by the end of June it had still not regained pre-COVID-19 levels: in the UK, the country that is furthest behind in lifting the lockdown, mobility is still 50% lower, while in Germany, Italy and France mobility in commercial premises is «only» 20% below pre-COVID-19 levels.
Change with respect to the baseline* (%)
Once the recovery in domestic mobility was underway, as from the end of June Europe has focused on lifting restrictions to international tourism flows. Borders have gradually started to be reopened and the mandatory quarantine measures when entering the destination country are being withdrawn. This is a somewhat more complex and delicate process, since it depends on the COVID-19 situation both in the destination region and in the tourist's home region. Nevertheless, the prospects for a revival in domestic and international tourism flows on the continent appear relatively positive, in view of several factors. The first is that many of the southern EU countries, where most of the tourist destinations are located and where the coronavirus hit the hardest, have managed to control the spread of the virus after a very strict lockdown and some spikes which, at present, appear to be localised. Secondly, the outbound markets in northern Europe, with a few exceptions, seem to have been able to detect new outbreaks and are taking the necessary measures to allow their citizens to travel in a safe and controlled manner. Last but not least, in the case of reopening borders, the EU and the Schengen area are pushing for a degree of coordination between EU countries that is unknown in any other region of the world.
has forced a high degree of coordination among EU countries that will be key to kickstarting tourism's recovery in Europe
However, while the possibilities of connecting European tourists to a wide range of destinations within the EU seem favourable, there is still a long way to go. If we look at the following chart, with data on airport connectivity in Europe's main airports between 1 January and 30 June, we can see just how far off we are. Air mobility is currently 67% below the level observed between January and February, although slightly above the figure recorded in April when it was 92% below pre-COVID levels. In light of Europe's low international mobility, it is obviously early days yet for the recovery in tourism.
Number of flights
Asia has often been used as an example when interpreting possible future scenarios for the tourism industry. This is hardly surprising as the region was responsible for 38% of global tourism expenditure in 2019 and received more than 360 million tourists a year (25% of the total). Moreover, some Asian countries are at a more mature stage in the pandemic, suggesting they might also be at a more advanced stage in the recovery. It should be noted that on 8 April the city of Wuhan, where the first outbreak of COVID-19 was detected, had just completed a 76-day lockdown. At that time, Europe was still immersed in its earliest and most severe stage of lockdown. However, there are some differences that have led to the timelines in Europe and Asia overlapping and prevent us from being able to make predictions based on the Asian experience.
According to what can be observed from domestic mobility indicators, the reaction in South East Asia was, in general, more measured than in Europe although much more heterogeneous than on the Old Continent.3 Countries such as Hong Kong and South Korea took very early but less severe measures and saw the mobility of their populations reduced by just 30%. Singapore, until it suffered a spike in early April, had barely limited the mobility of its citizens at all. India, however, is a case apart, with a much later but much more intense reaction than that of South East Asia.
Faced with this earlier but contained reaction, the Asian countries were better able to anticipate the health crisis and avoid overloading their healthcare systems, although they also delayed the time it took to control the spread of the coronavirus, to the point that, by the end of June, countries such as Hong Kong and Japan were at the same stage of lifting their lockdowns as Europe, with domestic tourism still in its early stages of recovery and restrictions on international arrivals.
Change with respect to the baseline* (%)
Number of flights
as restrictions are still in place on the entry of foreigners across the continent.
As a result, the situation is still complex for Asia's tourism industry. Looking at the air mobility data shown in the chart above, we can see how the number of flights in the area at the end of June was down by almost 60%, albeit far from the minimums recorded during the second half of April. Despite this, restrictions on the entry of foreigners remained in place in June in all countries across the region, according to data from the International Air Transport Agency (IATA). As long as there is no clear coordination between countries for the controlled reopening of borders, as in the case of the EU, tourist flows are unlikely to resume in Asia.
The health situation on the American continent is the most worrying. In the last month, 54% of new COVID-19 cases occurred in countries on the American continent. The number of positive cases in Brazil, Chile, Mexico, Colombia and Argentina tripled in June and doubled in the United States and Peru. In other words, the Americas have become the global hotspot for the pandemic. As can be seen in the following charts, the only country with a clear downward trend since May is Canada.
Positive daily cases per 100,000 inhabitants
The most worrying aspect is that this complicated health situation has occurred in spite of reduced mobility. Although the measures applied by national governments have not been as far-reaching as in Europe and there was some delay to their implementation, according to domestic mobility indicators the population of Latin American countries is 50% less mobile than usual. Mobility has improved slightly in Canada and the US, although there are doubts regarding the sustainability of this trend in the latter given the extent of the second wave. Because of this situation, the continent's tourism sector has been at a standstill since mid-March, with air mobility falling by up to 63% compared with its pre-crisis level by the end of June.
Change with respect to the baseline* (%)
Number of flights
makes it impossible for the tourism industry to recover at present.
We can therefore state that the outlook for a recovery in American tourism is particularly bad. First and foremost, the region must undertake the necessary lockdown measures to tackle the health crisis. Only when the health situation is under control will mobility be able to recover enough to revive the tourism sector. However, what we have learned from the experience of Europe and Asia is that controlling the growth of infections is a slow process and we therefore expect a very late recovery for the region as a whole.
This situation has led the UNWTO to predict a fall in international tourist flows of over 58% in its forecasts for 2020. Despite this, and under the right conditions, once international mobility gains ground the recovery in global tourism is expected to be relatively rapid, albeit remaining significantly below 2019 levels next year. The UNWTO predicts the number of international tourists will go from nearly a 100% decrease during Q2 2020 to «just» 30% below pre-crisis levels by the beginning of 2021, thanks to the recovery of European and Asian regions. It is therefore important to focus on the medium term, on what analysts have come to call «post-COVID-19 tourism».
It is unlikely that tourism will recover from the current situation without undergoing some major changes along the way. The biggest transformation, and probably the great driving force behind the renewal of the whole sector, will be how tourists want to travel. Before the sudden coronavirus outbreak, tourism demand was already showing signs of changing, albeit gradual. There was strong growth in the number of tourists choosing destinations with a higher quality supply and where a larger number of services were available, in addition to the emergence of ecologically-aware tourists who prefer sustainable, innovative destinations.
quality and sustainability as the flagships for a new kind of tourism.
The coronavirus will probably not change the direction of the trends we had already been observing but will help to speed them up considerably. Certain factors could be vital in understanding what the new post-COVID-19 tourism will be like:
1. Avoiding crowds and sustainable destinations: it seems more evident than ever that sustainability will play a key role in the future. Just a few weeks at home have made it clear that the individual action of each of us has a great environmental impact, raising the awareness of a large proportion of society. With this change in attitude, destinations that can offer a sustainable, more personalised solution will most probably become more attractive to an increasingly important share of the demand. On the other hand, as long as there is no vaccine or effective treatment, tourists will prefer destinations where social distancing can be easily maintained over more crowded locations.
2. Personalised services: Post-coronavirus tourists will appreciate being able to personalise their experience rather than the attractions of mass tourism. In other words, the added value of the tourist supply will become more important. Given this change, the winners will be those destinations focusing on smaller volume but offering unique experiences.
3. Digitisation: Future tourists will be much more digital because today's society already is. We must not forget that we live in a world where the use of digital media has increased dramatically due to the need to stay connected at home, both for work and personal reasons. As a result, many citizens who previously had not mastered digital channels now appreciate them and are likely to demand them when travelling.
4. Safety and health: Certainty has always been a very important factor when choosing a tourist venue and, after a shock like the coronavirus, accessibility to and the quality of the healthcare system will be factors to take into account when deciding on a location.
5. Closeness and connectivity: This article has already mentioned that connectivity is a fundamental factor for tourism; an obvious but nonetheless vital fact. It is very likely that the first connectivity channels to be reactivated will be those of medium and short range. Until a vaccine is available, short-range tourism (domestic and nearby countries) will offer many more options for tourists and greater certainty should they want to return home. Similarly, those destinations that can offer a convenient connection could significantly improve their prospects.
The changes in the way tourism is carried out must be accompanied by an effort to transform the supply, which needs to focus on innovation and on offering a larger number of services, the expansion of less exploited destinations, an improvement in connectivity and, in short, something the sector itself has been focusing on for years: quality rather than quantity.4 This is therefore the right time to speed up the investments required to adapt the sector to this new global tourism market. Mobilisation of the sector's business community will be key, as will support from public administrations, not only to overcome this crisis but also to ensure the industry remains a sustainable pillar of our economy in the future.
In conclusion, it is clear that the current situation is one of unprecedented complexity for the global tourism sector, both in the short and medium term. In 2020, global tourism demand is likely to be less than half of what it was in 2019 and will continue to be hugely dependent on the recovery of people's mobility and our ability to maintain a contained and controlled level of infection until an effective coronavirus vaccine or treatment is discovered. Given this situation, Europe can be seen as a pilot project for the revival of global tourism because it has succeeded in reactivating people's mobility and has embarked on the process of reopening borders. In the medium term, changes in society will speed up the trend towards new types of tourism. As a result, the supply will have to be adapted even more quickly than was already occurring towards a more sustainable, digital, safe and good quality tourism.
The COVID-19 pandemic has highlighted the importance of the agrifood sector as a mainstay of the Spanish economy. During the months of lockdown, the entire food chain (which includes farmers, breeders, fishermen, cooperatives and the food industry, wholesalers, retailers, distributors and logistics operators) had to adapt quickly to secure the population's food supply. In retrospect, it is only fair to acknowledge the excellent response by the whole sector in tackling this challenge.
The pandemic has highlighted the strategic nature of the agrifood industry as an essential activity to supply the population with food. The sector has therefore been one of the least affected by the crisis: the primary sector's relative share of the total economy increased and the agrifood industry posted a much smaller decline than manufacturing industry as a whole in Q2 2020. Labour market trends have also been relatively favourable, with relatively few job losses and a smaller proportion of workers affected by furlough measures.
At this point in the pandemic it is well-known that the crisis caused by COVID-19 is having an unprecedented impact on the world's economy, and on the Spanish economy in particular. The strict lockdown measures in place for much of Q2 2020 and restrictions on international tourism led to a historic fall in Spain's GDP, down by 17.8% quarter-on-quarter (21.5% year-on-year), the largest drop observed since 1995 (the year the National Statistics Institute started to produce this homogeneous series). In comparison, other nearby European economies recorded a very sharp but clearly smaller decline in economic activity. In quarter-on-quarter terms: –11.8% in the euro area as a whole, –9.7% in Germany, –13.8% in France, –12.4% in Italy and –13.9% in Portugal. Only the United Kingdom posted a larger decline than Spain's economy in Q2, namely –20.4% quarter-on-quarter, as in addition to being hit hard by the pandemic it is also immersed in the complex process of finalising Brexit.
the summer months, the economic recovery is still incomplete, fragile and uncertain.
Available activity indicators for Q3 suggest the Spanish economy rebounded remarkably well thanks to the lifting of the restrictions on people's movements. However, there are signs of a slowdown in this improvement due to the sharp rise in the number of confirmed COVID-19 cases and the new measures being taken to curb the spread of the disease. It is estimated that, in the last quarter of the year, activity could be 12% below the previous year's level. The recovery is therefore still incomplete and the severity of the reduction in activity means that it will take years to regain pre-crisis levels. Specifically, CaixaBank Research's macroeconomic scenario predicts this will not happen until 2023, although it should be remembered that the degree of uncertainty surrounding economic forecasts is unusually high.
Within this context of a dramatic reduction in activity, the agrifood sector has reported highly favourable and even counter-cyclical trends. The primary sector's gross value added grew by 3.6% quarter-on-quarter (6.3% year-on-year) in Q2 2020, a quarter during which most of Spain's population was under lockdown and the consumption of essential goods rose considerably. The primary sector therefore increased its share in the overall economy in Q2, contributing 3.8% of GDP compared with 2.7% in 2019.
very well as a supplier of basic goods for the entire population.
The trend in the agrifood industry has also been positive compared with the manufacturing industry as a whole, much harder hit by the lockdown. Specifically, while total manufacturing output fell by 26.7% year-on-year during April-June, the decline in food production was less pronounced, at –9.4%. In August (latest figures available), the industrial production index for the food sector continued to recover and was only 1.3% below its pre-crisis level. Electricity consumption by business sector also shows that the agrifood industry was operating at almost full capacity during the most critical months of the pandemic: while industry's electricity consumption fell overall by 16.3% year-on-year in
Q2 2020, it was barely 1% less in the food industry.
The extent to which employment altered during the months of lockdown and its subsequent recovery has been very uneven across different sectors. In the primary sector, the number of workers registered with Social Security fell by 1.9% year-on-year in Q2 (compared with –4.4% for all such workers) while in the agrifood industry it fell by 2.4% (compared with –3.7% for the manufacturing industry as a whole).
Moreover, the agrifood industry has not tended to use the measures implemented to contain job losses (the furlough scheme and extraordinary allowances f11 By contrast, the percentage of furloughed employees in the primary sector was just 0.5% (around 4,000 people) and 11.8% in the agrifood industry (compared with 18.3% in manufacturing). The percentage of self-employed workers without work in the primary sector reached 3.5% in May (compared with 43.7% for the economy as a whole and 34.1% for manufacturing).2
and a lower proportion of furloughed workers, and the recovery in the number of workers registered with Social Security has consolidated during the summer.
he most recent data, for the month of September, show that the recovery in registered workers has got stronger over the summer. Both sectors have posted smaller decreases than in previous months: –0.1% and –1.3% year-on-year in the primary sector and in the agrifood industry, respectively. Moreover, September has seen the notable return to the labour market of furloughed workers: only 0.1% and 2.8% of employees in the primary sector and agrifood industry were in this situation, respectively (compared with 4.8% of total employees). The furlough scheme has therefore been hugely effective in safeguarding labour relations during the toughest months of the pandemic.
During the months of lockdown there was a radical change in food consumption patterns in Spain. Using internal data on spending with Spanish and foreign cards via CaixaBank POS terminals, we can see that expenditure in supermarkets and large food stores picked up noticeably during the state of emergency. Online shopping also increased, partly to minimise travel and contact between people, whereas consumption in restaurants plummeted. Despite the fact that, during the summer, household expenditure on restaurants picked up strongly, the slump in foreign tourism continues to be particularly detrimental to establishments geared towards international clients.
Before the coronavirus crisis, Spanish households used to consume a significant part of their food outside the home. Specifically, 36.5% of food expenditure in 2019 (8.6% of total household expenditure, equivalent to 48.5 billion euros) was spent outside the home.1The arrival of the coronavirus and strict measures restricting mobility to stop it from spreading radically changed families' consumption patterns; they stopped frequenting restaurants and other catering establishments to consume food almost exclusively in their homes.
while restaurant spending plummeted. The entire food chain had to adapt quickly to the changes in household consumption patterns.
According to data on payment card activity via CaixaBank POS terminals, during the state of emergency spending on supermarkets and large food stores grew by nearly 50% year-on-year. The week of 9-15 March saw a 90% increase; i.e. card purchases almost doubled compared to the same week last year, mainly due to the stockpiling of food by many households and, to a lesser extent, the increased use of cards instead of cash as a means of payment. The pandemic tested the food chain's resilience and ability to adapt to a surge in demand, the greatest stress it has been put under in recent history. In hindsight, it is only fair to acknowledge the excellent response by the entire sector in meeting this challenge and securing food supplies for the entire population at all times.
From July onwards, with the relaxation of lockdown measures, a gradual slowdown in food expenditure began to be observed. However, demand is still unusually high: at the end of September, card expenditure on food was still 20% higher than the previous year, showing that the health crisis is still affecting household consumption patterns.
Here, too, companies showed themselves to be highly flexible and adaptable in responding to new consumer needs.
Although all food product distribution channels have seen their sales increase, the rise in online shopping was particularly notable. Although the sector was not always able to respond to the peak demand via this channel during the first weeks of the state of emergency, after a short time many companies had already expanded their logistics capacity and workforce to meet consumers' new needs. Specifically, payments via CaixaBank virtual POS terminals recorded a considerable upturn in online shopping from the second half of April and growth rates are still strong, close to 60%. As a result, the market share of e-commerce has increased significantly: from 1.6% in 2019 to 2.4% between 9 March and 6 June 2020, according to data published by the Ministry of Agriculture.2
Another interesting figure that allows us to assess the degree of penetration of online food purchases comes from the CIS barometer which, in May, included several questions on consumption habits and trends during lockdown. The barometer revealed that 20% of respondents had purchased food products via online channels during lockdown, a percentage very similar to those who had purchased computers and IT equipment and only exceeded by purchases of clothing, fashion and footwear (27.7% of respondents). This survey also revealed that 67% of respondents made face-to-face purchases less frequently and that 19% preferred neighbourhood and local stores (compared to 12% before the state of emergency).
selectively damaging some sub-products that depend on the food service industry for their final consumption.
The agrifood sector, however, has also suffered from the crisis. Shutting down the Spanish economy to stop the spread of the pandemic significantly affected the hotel and catering industry, which accounts for a third of the industry's total turnover, especially affecting those sub-sectors whose production is almost entirely aimed at this channel.
As can be seen in the chart above on CaixaBank POS terminal activity, spending on food service establishments plummeted with the onset of the state of emergency, posting falls of over 90% between the second half of March and the end of April. In May, food service expenditure using Spanish cards began to recover relatively quickly, picking up considerably in the summer months.
However, foreign card spending on food service has suffered a severe blow and has yet to show signs of recovery. While there was some improvement in July and August (–60% year-on-year compared with falls of over 90% during the state of emergency), in September the drop was once again severe (–80% year-on-year). The maps above show the trend in expenditure on food service in July and August 2020 compared with the same period in 2019 at a municipal level. The predominant colour on each map is evident: green in the map on the left, corresponding to Spanish cards and indicating positive year-on-year growth in most municipalities; and red in the map on the right, reflecting the decrease in foreign card expenditure on food service this summer. The islands and the Mediterranean basin have been hardest hit because of their greater dependence on tourism.
The food service sector is certainly very dependent on tourism. According to CaixaBank's own data, 21% of card expenditure on bars and restaurants in 2019 was made with foreign cards (see the table below), a percentage that rises to 37% for gastronomic restaurants. In addition, 15% of expenditure was made with Spanish cards from a province other than the one in which the establishment is located (an indication of dependence on domestic tourism).3 In the case of gastronomic restaurants, almost half their turnover depends on domestic and foreign tourism. Moreover, in many cases these are highly seasonal businesses that have been hugely affected by the collapse of international tourism during the summer. In July and August, foreign tourist arrivals in Spain totalled fewer than 5 million compared with 20 million in 2019 (–75% year-on-year).
The collapse of international tourism has significant implications for the demand of food products. According to an analysis of the input-output tables, for every euro of turnover in accommodation and food services, 30 cents are demanded from the agrifood sector.4 In other words, any shock to tourism is passed on through the food chain to those who supply food to these restaurants, products that are less frequently consumed at home and therefore face significant difficulties in finding an alternative market.
Among the products most affected at the beginning of the lockdown were lamb and goat meat, sheep and goat's milk, fresh fish and wine, among others. In response to this situation, some small producers formed alliances to develop online distribution channels and promote local sales, revealing a great capacity to adapt to an exceptional situation. Even the Minister of Agriculture himself, at the beginning of the state of emergency, called on households to consume products that had particularly suffered from the closure of the food service business.
Recent developments in the pandemic in Spain does not allow us to be too optimistic about international tourism's prospects for recovery in the short term. Until there is an effective vaccine or treatment against COVID-19, tourist numbers are likely to remain very low. However, once we have overcome the pandemic, the excellent position enjoyed by Spain's tourism industry before the crisis suggests it will recover strongly in the medium term.7
Technology is advancing at a frenetic pace and offers the agrifood chain a large number of opportunities to make its production more efficient and sustainable. Moreover, the arrival of COVID-19 has shown that the most digitalised companies were able to continue their activities more readily than the rest. In this article we examine the degree of popularity of the different digital technologies used in the primary sector and agrifood industry based on a text analysis of over 2 million tweets on Twitter. All these technologies are essential to create a connected ecosystem that will make up the Food Chain 4.0 of the future.
The unexpected arrival of the pandemic has shown that the most digitalised companies were more prepared to adapt to the new situation and were able to continue to operate much more smoothly than the rest. There is no doubt that, in this new environment, the digital transformation of companies is now unavoidable in order to boost their competitiveness.
Big data, robotics, the internet of things and blockchain are just some examples of the new digital technologies gradually being adapted by firms, particularly in the agrifood sector. Technology is advancing at a frenetic pace and is offering the agrifood chain a large number of opportunities to produce more efficiently and sustainably. However, statistical information on the degree to which such technologies have been taken up, and the most comprehensive official statistical source1, does not provide information on the primary sector. Below we present a novel analysis of the «popularity» of new digital technologies in the agrifood sector based on data from Twitter.
Data from Twitter can be extremely valuable in detecting new trends as it allows us to analyse the popularity of certain terms according to how frequently they appear in tweets. However, it is true that «talking about something» is not the same as successfully implementing the various digital technologies in a company's recurring operations. For this reason the results presented below should be interpreted simply as an indication of new trends that may be taking root in agrifood companies.
are in the agrifood sector according to how often they are mentioned in tweets.
For this study, data was processed from over 24 million tweets sent by individual users and digital media during the period 2017-2019. Among these, 2 million corresponded to the agrifood sector. Using natural language processing techniques, the tweets were categorised according to mentions of different digital technologies and to the business sector.2 The key to obtaining relevant data from social media is to first define «seed» words or phrases to identify texts corresponding to each of the business sectors, as well as «seed» words or phrases related to the different digital technologies of interest.3 Using a machine-learning algorithm, other words and phrases related to the concept in question that were not initially included were also identified, thus broadening the spectrum of texts analysed. At this stage, it is important to carefully screen for polysemous words (i.e. those that have more than one meaning, such as the word «reserva» in Spanish, which can be used to refer to a hotel booking as well as an aged wine).
To assess the agrifood sector's degree of digitalisation according to data from Twitter, we first need to know how common tweets about digitalisation are in other business sectors. The most digitalised industry according to our analysis is the information and communication technologies (ICT) sector: 3.2% of the sector's tweets contain terms related to digitalisation, a result that is not surprising given the very nature of the industry. Next comes finance and insurance with 2.7% of the tweets.
This percentage is obviously lower in the primary sector at 0.6% but it is similar to the 0.7% for professional, scientific and technical activities. In the case of the agrifood industry, the percentage of tweets on digitalisation is only 0.3%, very close to the basic manufacturing sector (which includes the textile, wood, paper and graphic arts industries), with the lowest percentage among the sectors analysed, 0.2%.
The wealth of data obtained from Twitter allow us to identify the most popular digital tools in each business sector according to how frequently they are mentioned in the tweets examined. According to our analysis, a large proportion of the primary sector's tweets about digitalisation tend to include issues related to big data (45% of all tweets about digitalisation). One clear example of the application of big data in the sector can be found in «precision agriculture» techniques which require large amounts of data to be analysed to optimise decisions and thereby increase production and, in turn, ensure sustainability. These techniques are used, for instance, to calculate the irrigation requirements of crops by taking into account climatic conditions (sunlight, wind, temperature and relative humidity) and crop characteristics (species, state of development, planting density, etc.). To carry out this calculation, real-time updated meteorological data, a large computing capacity and fast data transmission speeds are all required for an automatic irrigation system to be properly adjusted. This technology helps to use water more efficiently, a highly relevant aspect in areas with a Mediterranean climate that are extremely vulnerable to climate change and where water is in short supply.
indispensable for advancing the application of precision agriculture techniques and smart automated farming.
Other popular technologies in the primary sector are the internet of things (16% of tweets) and robotics, including drones (10% of tweets). The new digital technologies promise to revolutionise the field of agriculture and stockbreeding by the middle of this century, the same as the mechanisation of farming in the xxi century. Agricultural Machinery 4.0 (which is closer to the robots in science fiction films than to the tractors we are used to seeing on all farms in the country) helps to increase productivity whilst also improving working conditions in the field. This trend towards more automated agricultural tasks has become stronger in the wake of the coronavirus pandemic, as the difficulty in recruiting seasonal workers due to international mobility restrictions has led to increased interest in robotics and agricultural automation. In fact, companies that manufacture robots for agriculture have seen a sharp increase in orders, such as robots that pick strawberries while removing mould with ultraviolet light.14
The use of drones warrants particular attention as this has grown exponentially in recent years and applications are increasingly widespread: from the early detection of pests and the aerial inspection of large areas of crops to locating wild boar with heat-sensitive cameras to prevent the spread of African swine fever to domestic pigs.5
Blockchain is the technology that stands out most in the food sector (30% of the total number of tweets on the sector's digitalisation) and this comes as no surprise as it has many different applications for the food and beverage industry. Producing a chain of unalterable, reliable records, blockchain makes it possible to guarantee the complete traceability of products throughout all the links in the food chain. Simply scanning a QR code provides access to all the data regarding the origin, production method, veterinary treatments received, ingredients used, etc. A large number of agrifood companies are already experimenting with blockchain as it offers clear benefits in terms of transparency regarding origin, product quality and food safety, aspects that are increasingly valued by consumers. Blockchain technology is also being used to limit food waste, another essential challenge for the sector.
making them traceable throughout the links in the food chain.
There are some digital technologies that are not very popular across all economic sectors, perhaps because they have a more limited or specific range of application. These are technologies that, despite having a low percentage of tweets in absolute terms according to our study, may be relatively popular for a particular sector compared with the rest.
To detect such cases, we have calculated a new metric, namely a concentration index which takes into account the relative popularity of technologies in a sector compared with the rest of the sectors.6 By using this methodology, we have found that the primary sector continues to stand out in terms of big data. Specifically, the primary sector concentrates 9.2% of the total number of tweets mentioning big data made by all sectors, a much larger proportion than the 3.1% share of primary sector tweets out of the total number of tweets analysed (as can be seen in the following table, in this case the concentration index is 3). We have also determined that the sector is particularly interested in the internet of things, as already mentioned, but have discovered that nanotechnology is also a relatively popular technology in the primary sector. In other words, although only 3.8% of the tweets in the primary sector deal with nanotechnology, this percentage is high compared with the 1.7% share of nanotechnology tweets out of the total (in other words, this technology is not very popular in general across all sectors but is slightly more popular in the primary sector than the others). This find is not surprising since genetic engineering is one of the fields in which technology has advanced most in order to boost crop yields. For example, by optimising the yield of vines it is possible to develop plants that are much more resistant to extreme weather conditions and pests.
Finally, virtual and augmented reality is also a relatively popular technology in
the agrifood industry. Specifically, the agrifood industry concentrates 6.2% of the total virtual and augmented reality tweets made by all sectors, a percentage that more than doubles the 2.5% share of primary sector tweets out of the total number of tweets analysed (the concentration index is equal to 2.5 in this case). This technology uses virtual environments (virtual reality) or incorporates virtual elements into reality (augmented reality) that provide additional knowledge and data that can be used to optimise processes. At first it may be surprising that this technology is relatively popular in the agrifood industry but its uses are spreading as the industry implements digital technologies in its production processes, in the so-called Industry 4.0. One specific example of how this technology is used is in repairing breakdowns. When a fault occurs, operators can use augmented reality goggles to follow the steps contained in virtual instruction manuals that are projected onto the lens to help resolve the incident. The glasses recognise the different parts of the machine and visually indicate to operators where they should act to solve the specific problem.
There are numerous examples of new digital technologies being applied in the agrifood sector. We are witnessing a revolution that is destined to transform the different links in the food chain: from the exploitation of data and the use of drones to make harvesting more efficient to implementing blockchain technology to improve the traceability of the final products that reach our homes. In short, the future will bring us the Food Chain 4.0, a totally connected ecosystem from the field to the table.
Agrifood exports have continued to perform very well during the pandemic within a context where international trade has been particularly hard hit by the crisis. Swine meat, fruit and some fresh vegetables have been in greatest demand, while the Basque Country and especially Aragon have been the regions posting the largest growth in exports between January and July 2020. Despite this favourable performance to date, however, the sector is keeping a close eye on developments in global trade tensions, especially between the US and EU and the Brexit negotiations.
The agrifood industry is a mainstay of the foreign sector for the Spanish economy. In 2019, sales abroad totalled 50.36 billion euros, 5.9% more than in 2018, accounting for 17.4% of all goods exported. Spain is a major exporter of agrifood products: it is the fourth largest exporter in the sector in the EU, behind only the Netherlands,1 Germany and France, and globally it overtook Canada in seventh place in the world ranking of food-exporting countries in 2018 (latest available WTO data), with a global market share of 3.6%, well above the 1.8% share for all goods exports.
it ranks fourth in the EU and seventh in the world.
Since last March, the COVID-19 pandemic has had an extraordinarily negative impact on international trade. However, in spite of this general pattern of decline, Spanish agrifood exports grew by 4.9% year-on-year between January and July 2020. Exports from the primary sector were stronger, posting a year-on-year increase of 6.3% in the year to July, while exports by the agrifood industry rose by 4.1% in the same period. Such growth contrasts with the decline in all goods exports (–14.6%), so that the share of agrifood exports out of the total has grown significantly, reaching 30% in April. Agrifood imports also increased during this period but to a lesser extent, so that the external trade surplus of agrifood goods reached a record high in July: 1.30% of GDP (compared with 1.06% in 2019).
Spanish agrifood exports have performed very well.
The meat sector has led the growth of agrifood exports with a 25% year-on-year increase between January and July 2020, thanks to the rise in sales of swine meat (+35%).2The second group of products with the largest increase is that of canned meat or fish (+13.2%). Next come the product groups of oilseeds and coffee and tea, up by more than 10% but with a smaller share of all exports (close to 1%). More significant is the progress made by fruit (+9.4%), the most exported group (17.6% of all agrifood exports in 2019).
have led the growth of Spanish agrifood exports during the pandemic.
Among fruits, citrus (TARIC 0805) and apricots, cherries, peaches, plums and sloes (TARIC 0809) have seen strong growth (+18.2% and +17.2% year-on-year until July, respectively). Pulses and vegetables, which accounted for 13.1% of all agrifood exports in 2019, performed more modestly in the first seven months of 2020 (4.3%) but some products such as carrots, cucumbers and cabbages posted very significant increases. On the other hand, some product groups have recorded declines, such as fish, crustaceans and molluscs –15.7%), beverages (–5.2%) and fats (–5.4%). In particular, olive oil exports have fallen by 7.4% year-on-year and wine by 5.4%, although both products are still in the top 5 of exported agrifood products.
Aragon is the autonomous region with the highest growth in exports in the first seven months of 2020 (+33.8%) thanks to its specialisation in swine meat (TARIC 0203), whose demand has picked up strongly, especially from Asian countries. This is followed by the Basque Country (+13.3%) due to the upturn in exports of chemically modified fats and oils (TARIC 1518); Catalonia (+8.8%) also benefited from the boom in swine meat exports and Valencia recovered (+7.6%) due to the effect of citrus products (+16.7%, more than 200 million euros compared with the same period in 2019), in great demand by our trading partners during the COVID-19 crisis. At the other end of the scale were the Balearic Islands and Canary Islands with very sharp falls in their agrifood exports (–28.4% and –25.0%, respectively). Although the share of these exports out of the total exports of island goods is quite low (4.7% and 9.0%, respectively, compared with 17.4% for Spain as a whole), these are not good figures for economies that have already been very hard hit by the huge crisis in the tourism industry.
EU countries are the main destinations for Spanish agrifood exports, with France and Germany at the top. Both destinations have performed very well in the first seven months of 2020, with advances of 4.7% and 9.5% year-on-year, respectively. They are closely followed by Italy and Portugal which received 9.8% and 8.9% of Spanish agrifood exports in 2019, respectively. These two markets, however, have shown some weakness this year.
Uncertainty over future trade relations with the UK and trade tensions with the US have not marred the sector's excellent performance.
In fifth position is the United Kingdom, with 7.7% of the total and the first non-EU destination. Between January and July 2020, exports to the UK grew strongly (6.8% year-on-year), a remarkable fact given the sharp decline in the country's economy in Q2 2020. It is clear that the high level of uncertainty regarding the rules that will govern trade relations between the UK and the EU from January onwards is causing some concern in the sector.
In the hypothetical case that the relationship between these two parties would ultimately involve tariffs, agrifood products (along with textiles and, to a lesser degree, motor vehicles) are among the goods to which higher tariffs, on average, would be applied, according to a Bank of Spain report.3 The same report identifies Murcia as one of the regions that could be most affected by a hard Brexit (or lack of agreement) due to the large volume of fruit and vegetable exports it sends to the UK market. In any case, the study also points out that the vulnerability to Brexit of Spanish exporters to the United Kingdom is partly offset by their relatively high level of productivity and the degree of geographical diversification of their exports.
China is the second largest non-EU destination for Spain's agrifood exports, a figure that practically doubled in the first seven months of 2020 compared with the same period last year (+94.1%). This exceptional performance is due to swine meat exports to the country (+216%), still affected by African swine fever.
The next country in the ranking is the United States, with almost 2 billion euros of exports in 2019, 3.8% of the total. However, the recent trend is not very positive since, between January and July 2020, there was a slight decline of 1% year-on-year. This decrease could be related to the higher tariffs (from 3.5% to 25%) imposed by the US on certain agrifood products on 19 October 2019, a decision under the WTO ruling on state aid to Airbus that authorized the US to impose countermeasures to the EU worth 6.8 billion euros, which affected Spain to the tune of about 790 million euros.
The table below details the trend in exports of the main products affected by these measures. It can be observed that Spanish exports to the US of olive oil, fatty cheeses and biscuits are performing well in spite of the tariffs. In fact, exports of these products to the US are growing more than to other destinations. On the other hand, the trend is very bad for wine, olives, certain types of swine meat and lemons. Perhaps the most worrying case is that of olives, as 22% of these exports went to the US in 2019. On the other hand, the share of the US market for other products is lower, so it may be relatively easier to redirect these to other markets.
However, although the figures do not seem alarming, it should be noted that there is a high degree of uncertainty surrounding the policies that will govern Europe's future trade relations with the US. Trade has been the US government's battleground since the beginning of 2018 when it began its bitter disputes with China as well as the EU, albeit to a lesser degree. Although there was some rapprochement at the end of August (in the end, the US did not carry out its threat to raise tariffs already imposed on European products in October 2019), recent restrictions on technology clearly indicate that trade tensions could easily return and affect the sector again. On the other hand, it is also important to note that the EU is still pushing its trade policy agenda, reaching bilateral trade agreements with other countries such as Canada and Japan, which could open up new opportunities for the agrifood sector.