SITUATION AND OUTLOOK
Growth in the number of international tourists was contained in 2019 due to the global economic situation and the recovery of rival markets in the Mediterranean. However, the tourism sector looks resilient, supported by the consumption of domestic tourism and the drive towards higher quality tourism.
COMPETITION IN THE MEDITERRANEAN
Spain's tourism sector is one of the most well-established in the region but the tourism industries in other markets are developing strongly. The return of Egypt, Tunisia and Turkey has also altered the competitive environment of recent years.
The sector is focusing on a strategy of diversifying its supply and addressing the weaknesses of the traditional sun, sea and sand model in order to maintain the leadership enjoyed by Spain in the global competitiveness ranking.