The Spanish tourism sector enters 2026 from a position of strength, with a positive outlook after the stabilisation of post-pandemic growth. In 2025, Spain consolidated its global leadership with 97 million international arrivals and record spending of €135 billion, ranking second worldwide. Tourism GDP grew by 2.7% and is expected to maintain a growth rate of around 2.5%-2.7% in the coming years. This scenario reflects a more balanced sector, marked by the diversification of destinations and deseasonalisation of demand. In addition, luxury tourism is positioned as a strategic segment to boost the sector's added value, and silver tourism is expected to deseasonalise demand and drive the growth of rural destinations. Moreover, the restaurant/catering sector will require a higher degree of professionalisation and more scalable business models to improve its resilience.