According to the new CaixaBank Research Sectoral Indicator, the most energy-intensive branches of the manufacturing industry and the agrifood sector are the ones which suffered the most in 2023. At the other end of the spectrum we find sectors such as hotels and restaurants and the automotive industry, which performed rather well.
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2020 has now been left behind; a year that will be remembered in the tourism industry as the toughest in recent history. In 2021, the fight against the pandemic continues and restrictions on movement and trade are still preventing normal economic activity, hitting tourism-dependent businesses particularly hard. However, the roll-out of the vaccines will provide a turning point once immunity is achieved among the population most at risk. Our projections point to a strong recovery in the sector during the second half of the year, resulting in tourism GDP growing by 80% annually, once again becoming one of the driving forces for the Spanish economy.
With the shock of the COVID-19 outbreak, tourism businesses reduced their activity, destroying a large number of jobs and taking massive advantage of Spain's furlough scheme (ERTE). Tourism supply is now attempting to revive itself. The lifting of mobility restrictions has encouraged a good number of tourist establishments to reopen their doors, even though demand is still low. With the start of the summer season, it is essential for the tourism sector to maintain, and benefit from, its commitment to reactivation as this is the only way to create jobs again.
The tourism sector’s improved situation was palpable by the end of November. The good figures posted in the summer were consolidated thanks to the season being extended to October and part of November. However, this positive trend has been hampered by the emergence of the latest wave of COVID-19 in Spain, related to the Omicron variant, raising doubts regarding the stability of the tourism sector over the coming months, which could see a negative start to 2022.
Due to the pandemic, the current situation of the Spanish economy is very complex. The case of retail is no exception, although it is proving to be remarkably resilient in the face of all the restrictions on opening hours and capacity adopted in order to curb the pandemic. As revealed by the sector’s demand and employment indicators, retail trade is now close to, but below, its pre-COVID level. Despite this, an analysis of CaixaBank’s internal data shows very different figures for large and small companies, as well as for the different branches of activity, confirming that the sector has yet to recover completely.
Rural destinations have emerged as the most attractive choice after the outbreak of the pandemic. Rural areas were a great alternative in the summer for those tourists wanting to travel whilst still maintaining a social distance. As a result, the loss of tourism business in the less urban regions of Spain has been much lower than in more traditional coastal destinations and cities. This article has applied big data techniques to analyse the trends in card payments made by both domestic and international tourists according to the characteristics of the destinations they visited. The results confirm the increased resilience of rural tourism destinations in 2020, suggesting a positive outlook for rural tourism in 2021.
The sectors most closely related to tourism are digitalising faster than the average for the Spanish economy but there is still a long way to go, especially when compared to other tourism industries in Europe. In the next few years, it will be crucial for Spain’s tourism industry to be able to remedy this situation by means of a clear commitment to digitalisation, which will help to improve its long-term growth capacity. The European NGEU funds are an opportunity to revitalise investment in the digitalisation of tourism businesses after two very tough years for the industry.
The situation in the tourism sector improved considerably during the summer season. Vaccinations have represented a clear turning point, leading to the lifting of restrictions and the recovery of travel in Europe, as well as keeping the pandemic under control. The indicators for demand, supply and even prices confirm a radical change in the situation, not only in Spain but also in the countries around us. This good summer harvest encourages us to be optimistic about the coming months, when we expect to see a consolidation in the recovery that should ensure 2022 will once again be a good year for Spain’s tourism industry.
Activity in the real estate market is recovering from its extraordinary slump between March and June. House sales and new building permits have regained much of the ground lost in Q3 2020, a trend we expect to consolidate in 2021. House prices, whose trend is still weak but without any extreme corrections, are expected to follow a similar trend in the coming quarters, ending 2021 with a decline of around 2%.
While economists have been incorporating big data into their analyses for a number of years now, the COVID-19 pandemic has produced a veritable revolution in real-time economics. The latest contribution from the CaixaBank Research team to this revolution is the Real-time economics portal, launched on 8 November 2022.
Patricia is a Communications Specialist at CaixaBank Research. She has a degree in History of Art and in English Language & Literature from the Universitat de Barcelona. Before joining the Strategic Planning and Research Division, where she also worked as an editor, she was responsible for content management and website development of CaixaBank Group's corporate websites (such as "la Caixa" Foundation", Criteria and MicroBank). She has also worked in the field of teaching (as an e-commerce lecturer at ESCI-UPF), in literary translation and volunteering.
Josep Mestres Domènech is a lead economist in the Spanish Economy Unit of CaixaBank Research. He has a PhD in Economics from University College London and a Master in Economics from the Universitat Pompeu Fabra. Before joining CaixaBank he worked as an economist in the Employment and Social Policy Department (DELSA) of the OECD, in the divisions of International Migration and Employment. His areas of study include labour economics, immigration economics and public policy in general. He is currently Analytics coordinator in CaixaBank Research, which includes the Real-Time Economics portal.
Alberto is a Senior Data Scientist in the Spanish Economics Department. A graduate in Particle Physics from the University of Turin, he was involved in searching for the Higgs boson when working as a doctorate student (University of Turin) with CMS at CERN in Geneva and as a postdoctoral researcher (University of Cantabria). Before joining CaixaBank he worked for 3 years for the consultancy firm AIA and a further 2 years for KDP, a joint venture between CaixaBank and AIA. His work at CaixaBank focuses on exploiting large amounts of data, both internal and from public sources, using machine learning technologies.
Mar is a Data Scientist in the Bank Strategy Department. A graduate in Physics and with a PhD in Remote Sensing, after a few years of postdoctorate work she joined the team of data scientists at KDP (a joint venture between AIA and CaixaBank), where she worked for 2 years as an external Consultant for CaixaBank, before joining CaixaBank Research.
The hospitality sector was among those hardest hit by the consequences of the pandemic as it was at the epicentre of the social distancing measures used to contain the spread of COVID-19. Although official indicators point to the sector’s clear recovery in 2022, this has not been across the board. An analysis of CaixaBank’s internal data reveals the great differences that exist within the sector, with one part that has greatly improved its situation compared with 2019 and another, non-too negligible part that is still encountering difficulties.
House prices have risen sharply since the middle of last year but the trend is very uneven across different municipalities and regions. One factor contributing to this geographical heterogeneity is the recovery in foreign demand: house prices in the most tourist-oriented municipalities are growing more vigorously than in non-tourist areas. CaixaBank Research’s house price forecast models, based on big data and machine learning techniques, point to a moderate slowdown in house prices over the coming quarters.
The pandemic has inevitably brought about major changes in our consumption habits. Faced with the impossibility of going to a store in person, online shopping channels have gained a lot of share in 2020. According to an analysis of CaixaBank’s internal data, this growth has not only been significant but also widespread among companies of different sizes and sectors, and has encouraged many of them to use e-commerce as a sales channel for the very first time.
Growth in the number of international tourists was contained in 2019 due to the global economic situation and the recovery of rival markets in the Mediterranean. However, the tourism sector looks resilient, supported by the consumption of domestic tourism and the drive towards higher quality tourism.
COVID-19 is having a huge impact on economic activity in Spain and, in particular, on the tourism industry. At CaixaBank Research we expect GDP to fall by between 13% and 15% in 2020, not returning to its pre-crisis levels until 2023. The outlook in 2020 is even grimmer for Spain's tourism industry as it is one of the sectors hardest hit by the pandemic.
The recent boom in Spain’s international tourism is having a very positive impact on the growth of the economy and of employment. However, it also has repercussions for the resident population that are not always positive, such as greater congestion due to the larger influx of tourists in certain parts of Spain. This has rekindled the debate on the need to move towards higher quality tourism.