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The outbreak of the pandemic has changed the scenario for investment in retail-related property. On the one hand, severe mobility restrictions and social distancing measures have lowered prices and rents for commercial premises, reducing investor interest. On the other hand, COVID-19 has brought about a change in the habits of Spanish consumers that has benefited supermarkets, where investment reached record highs in 2020, and has accelerated the penetration of online commerce in the retail sector, boosting investment in the logistics required to support this sales channel.

The initiation of the ECB’s monetary policy normalisation process has led to an acceleration in house prices, especially in markets with a significant mismatch between insufficient supply and dynamic demand. The economies in which real prices have increased the most in the last year and a half, and where the residential markets are showing signs of more significant overvaluation, include Portugal, Bulgaria, Hungary, the Netherlands and Estonia. In contrast, the markets of large economies such as Germany, Sweden, France and Luxembourg remain overvalued, but have corrected the strong price growth they experienced in the decades leading up to the pandemic, reducing signs of overheating.

Investment in the commercial real estate market fell sharply in 2023 as a result of the rise in interest rates. However, as 2024 progresses we can expect to see a revival in transactions, thanks to the anticipated fall in interest rates and an improvement in the fundamentals that determine the behaviour of the different segments. On the one hand, greater buoyancy in consumption will support the retail segment and the continued penetration of e-commerce will continue to require investments in the logistics segment. On the other hand, housing will consolidate its position as the segment attracting the most investment, and the hotel sector will continue to improve thanks to the strength of tourism in Spain. Finally, offices will continue to adapt to the new demands in terms of sustainability and the new forms of work that emerged after the pandemic.

The full recovery of international tourism spending in Spain hides major changes in the structure of demand by region of origin. Using data on payments made with foreign cards on CaixaBank POS terminals, duly aggregated and anonymised, we see that Western Europe remains the main issuer of tourists, and that North America and Latin America significantly increased their share of foreign spending. In contrast, the recovery of tourism from the Middle East and Asia and Oceania has been more disparate, affected by geopolitical and economic factors. Overall, a stable but robust growth outlook for 2024-2025 indicates that international tourism in Spain will remain in good shape.

Tourism ended this year’s summer season in great shape with international tourist arrivals coming very close to the records set in 2019, a year that was extremely positive for the industry. Domestic tourism has also continued to post very good figures. However, the macroeconomic scenario represents a risk for the trend in tourism activity over the coming quarters due to high inflation and the economic slowdown in Europe. Nevertheless, we believe that tourism demand still enjoys significant levers for growth in the coming year and we therefore expect the sector to complete its recovery in 2023.

The pandemic has altered the commercial real estate investment landscape, creating different types of assets according to the degree of disruption caused by the travel restrictions imposed to tackle the health crisis. Assets that have benefited include residential property, logistics assets and data centres, as well as a large proportion of retail assets. Among the most disadvantaged are offices and hotel assets, weighed down by the rise in teleworking and slump in international tourism.

Foreign purchases in Spain have made a surprisingly strong recovery after the pandemic-induced restrictions were lifted. Indicators related to purchase intent suggest that this positive trend will continue in the short term, especially among the German and Nordic populations. The long-term outlook for foreign demand is also promising considering the demographic trends in Europe: the imminent retirement of a large generation of Europeans points to a significant increase in potential demand, especially between 2026 and 2030. Although Spain has considerable strong points to attract this demand, such as the high competitiveness of its tourism industry and the country’s perceived safety, the importance of creating an attractive regulatory and fiscal environment, whilst also adopting appropriate housing policies to mitigate its impact on the local population, should not be underestimated.

In 2024, tourism GDP experienced another year of significant growth, with an estimated increase of 6% in real terms, roughly doubling that of the economy as a whole. This performance was driven by a sharp rise in the number of foreign tourists and their average spending, thanks to a recovery of British and long-haul tourism. On the other hand, Spanish tourists are now travelling abroad again, resuming pre-pandemic levels. In this favourable context, the hotel sector continues to enjoy very strong demand, which has allowed it to continue to raise its occupancy levels and its profitability to new highs. Looking ahead in 2025, Spain’s tourism sector will grow at a slightly more moderate rate, although it still has significant support factors to continue expanding and we expect it to remain one of the main growth drivers of the economy as a whole.

After an exceptional 2023 for tourism in Spain, with record levels of international arrivals, spending, overnight stays and domestic tourism, the figures for 2024 are exceeding expectations and marking the best start to the year in the sector’s history. CaixaBank Research forecasts that tourism GDP will grow by 5% in 2024 (more than double the rate expected for the economy as a whole), with over 90 million visits by international tourists.