Repeating tourists are one of the keys to the success of Spain’s tourism sector, but climate change puts their loyalty at risk. In this article we present a highly innovative analysis using data on payments made with foreign cards on CaixaBank POS terminals, which allows us to identify the international tourists who visited Spain in the high season, both in 2022 and in 2023.

In 2023, Spain’s tourism sector remained on the path of recovery and growth, surpassing initial expectations and breaking records, not only in nominal expenditure but also in real terms. In 2024, we expect the positive trend for Spain’s tourism sector to continue and its GDP to increase by 2.5%, with the sector outpacing the overall economy and remaining one of the drivers of the Spanish economy.

Although manufacturing is not among the sectors hardest hit by the crisis, the COVID-19 shock occurred within a context of a prolonged weakness in the sector, not only in Spain but in Europe as a whole. After the initial harsh adjustment, brief and uneven across the various branches of activity, the sector quickly picked up again, approaching its pre-pandemic levels of activity and employment. The outlook for 2021 and 2022 is favourable, driven especially by exports and the investments made via the Recovery, Transformation and Resilience Plan (RTRP). Recent disruptions in global supply chains, caused by global transportation bottlenecks and component shortages, will have a limited, temporary impact.

The tightening of financial conditions between 2022 and 2023 truncated the rally in home prices in the vast majority of residential markets of the major advanced economies. Despite significant differences between countries, overall home prices have withstood the tightening of financial conditions relatively well, taking into account the speed and intensity of the interest rate hikes. This better-than-expected resilience not only shows the strength of the demand for housing, but also reveals the scarcity of supply at this point in the cycle. Regulatory restrictions to increasing supply and a lack of public investment in the vast majority of OECD countries will be exacerbating the housing affordability problems in markets that are experiencing higher demand, such as large cities.

The key to the sustained increase in international tourist arrivals is the high sensitivity of demand to income growth in the source countries and a relatively moderate increase in domestic prices relative to the bigger increases occurring in competing destinations.

The Spanish economy grew by 5.0% in 2021, a large figure by historical standards but slightly below expectations, considering that GDP growth rates closer to 6.0% had been forecast at the beginning of the year. Several factors, both internal and external, have moderated the strength of this economic recovery. Among the internal factors is the somewhat slower than expected implementation of the NGEU programme, leading to a modest recovery in investment. External factors include higher energy costs and problems in global supply chains, both of which have been considerably aggravated by the war in Ukraine.

Due to the pandemic, the current situation of the Spanish economy is very complex. The case of retail is no exception, although it is proving to be remarkably resilient in the face of all the restrictions on opening hours and capacity adopted in order to curb the pandemic. As revealed by the sector’s demand and employment indicators, retail trade is now close to, but below, its pre-COVID level. Despite this, an analysis of CaixaBank’s internal data shows very different figures for large and small companies, as well as for the different branches of activity, confirming that the sector has yet to recover completely.

The agrifood sector has continued to perform well since the most critical months of the pandemic. Primary sector production remains at a high level, the food industry is recovering from the slump experienced in 2020 and demand indicators suggest food consumption patterns are gradually getting back to normal, both in and outside the home. Agrifood exports are also booming, a lever of growth that will continue to be vital for the sector’s future.

The outlook for the Spanish economy and its sectors is positive. We expect to see a higher growth rate in sectors linked to the digital transition, such as ICT and professional services, as well as in sectors where the Spanish economy is highly competitive, such as the pharmaceutical and tourism sectors.

Using anonymised and aggregated data from card payments made via CaixaBank point of sale terminals, we analysed whether there were any changes in tourist spending and found that the hottest areas of the country experienced slower growth in tourist expenditure between the high seasons of 2019 and 2023. We also found changes as well as changes in the pattern of expenditure during heat waves. 

Extreme drought and rising costs have created a perfect storm that has nonetheless failed to dampen the high spirits of Spain’s agrifood exports in recent years. The decline in the volume of exports experienced by the sector, offset by the increase in prices, is the result of an adverse situation but the various competitiveness indicators look resilient and global market shares are still behaving very favourably. Even so, the sector must continue to invest in order to ensure its production becomes even more digitised, sustainable and competitive, a mission of vital importance given the huge challenge posed by climate change for the country.

The outbreak of the pandemic has changed the scenario for investment in retail-related property. On the one hand, severe mobility restrictions and social distancing measures have lowered prices and rents for commercial premises, reducing investor interest. On the other hand, COVID-19 has brought about a change in the habits of Spanish consumers that has benefited supermarkets, where investment reached record highs in 2020, and has accelerated the penetration of online commerce in the retail sector, boosting investment in the logistics required to support this sales channel.

The problem of housing affordability, both rental and ownership, has worsened in recent years and is particularly affecting certain groups such as young people. Solving this issue is no easy task and requires action to be taken on multiple fronts and over an extended time horizon. Public-private collaboration is essential for boosting the supply of affordable housing, and industrialised construction shows promise as a new way to help overcome the major challenges that the sector is facing, such as attracting skilled and female labour, while promoting more digital and sustainable construction methods.

The citrus fruit sector is one of the most important in the Spanish agrifood system and a leading player in international export markets. Its production structure is typically atomised, making it more difficult to modernise the farms, and the sector has some important challenges to tackle. In particular, strong competition from non-EU countries at a time when production costs are rising sharply, accentuated by a prolonged drought and the war in Ukraine. In any case, the figures suggest that Spain’s citrus production continues to be the most competitive in the world, thanks to its hard-won reputation as a product of the highest quality produced under the strictest health standards.