The wine sector’s major transformation: adapting to climate change and shifting consumer preferences
The wine sector is undergoing a profound transformation. Since the mid-2010s, the effects of climate change and shifting consumption patterns have been redefining the conditions under which it operates and its sustainability. In this context, enhancing production resilience with varieties that are more resistant to the new climate conditions and responding to new consumer preferences are unavoidable objectives. In Spain, this adaptation is already underway, with a growing recovery of native varieties better suited to heat and water stress, an increased presence of lighter wines, and a stronger commitment to quality and differentiation. However, the sector still has room to improve how it markets and captures value, especially in international markets.








