Sectoral analysis

Consumption is one of the main drivers of the Spanish economy. In recent years, it has grown at a rate of around 3% in real terms. So far, few surprises. Where profound changes have occurred, however, is the way in which this consumption takes place, particularly for certain population groups and in specific sectors. Many people still visit physical shops to see, touch and try the product before purchasing it. However, people are increasingly making their purchases through digital channels. Some, in fact, already carry out most of their spending online. Who are these digital consumers? In which sectors are they most present?