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The spread of the coronavirus throughout the world has come as an unprecedented shock to the global economy. The Spanish economy has been particularly hard hit, partly because of its greater dependence on international tourism. In the second half of the year, we expect the economic recovery to take hold thanks to the easing of social distancing measures and the boost provided by the wide range of fiscal and monetary measures adopted. However, we believe the economy will continue to operate below potential over the next few years.

The shortage of housing supply in a context of strong demand will remain one of the main challenges of Spain’s real estate market in 2025, although it is not among the most overvalued markets in the European Union.  

The population over 65 years of age is consolidating itself as a strategic segment of the Spanish tourism sector, with ample room for expansion. The demographic weight of this group has grown steadily in Spain and its purchasing power now exceeds the national average, reinforcing its strategic importance. Analysis of CaixaBank’s card payment data confirms that this group represents a significant part of tourist spending, particularly for domestic tourism. However, their share remains lower than their weight within the population, which suggests considerable growth potential if the supply is better adapted to their preferences and needs. Furthermore, this group acquires special importance in rural provinces and contributes to deseasonalisation.

The US’ tariff hikes of between 10 and 20 pps should have a limited impact on the Spanish economy, less than in other advanced economies, but some sectors could be more affected. 

We use internal data to analyse the behaviour of foreign visitors who stay in Spain for long periods of time. This is a segment of the population that tends to stay in second homes, seasonal rental homes or specialist accommodation – segments that are experiencing rising demand in Spain’s real estate market.

One of the consequences of the COVID-19 health crisis has been the increased awareness of the population and, by extension, that of politicians regarding the need to include sustainability criteria in economic policies in order to promote a more sustainable and resilient reactivation of the economy. The tourism industry is no stranger to these trends; firstly, because its business can be adversely affected by the consequences of climate change and, secondly, because there is ample scope for the industry to become more sustainable. This article attempts to determine what we understand by sustainability in the tourism sector, how it can be measured, the current situation of Spain’s tourism industry and where it is heading.

Luxury tourism has established itself as a strategic segment for the Spanish tourism sector, both for its high contribution to expenditure and for its potential to increase the value added of the sector. According to payment data analysed by CaixaBank Research, although this segment only represents 3% of international cards, it accounts for 20% of in-person spending by foreign tourists. The analysis also highlights the rise of urban luxury tourism, driven largely by Madrid’s dynamism as a high-end destination, despite luxury tourism still maintaining a strong coastal orientation. The United Kingdom, France and Germany are the main sources of tourists travelling to Spain, both in the luxury and conventional segments, although other economies with a very high GDP per capita, great inequality or a combination of both stand out.

The tightening of financial conditions between 2022 and 2023 truncated the rally in home prices in the vast majority of residential markets of the major advanced economies. Despite significant differences between countries, overall home prices have withstood the tightening of financial conditions relatively well, taking into account the speed and intensity of the interest rate hikes. This better-than-expected resilience not only shows the strength of the demand for housing, but also reveals the scarcity of supply at this point in the cycle. Regulatory restrictions to increasing supply and a lack of public investment in the vast majority of OECD countries will be exacerbating the housing affordability problems in markets that are experiencing higher demand, such as large cities.

Disruptions in global supply chains, present in markets since the end of 2020 due to the reactivation of demand after the worst phases of the pandemic, and later due to the effects of the war in Ukraine and the persistence of COVID-19 in Asia, affected activity in some manufacturing branches throughout the second half of 2021 and, above all, in 2022. In some sectors, the most intense episodes of difficulties for international trade forced production to be cut back on an ad hoc basis, or even to come to a halt. Logically, those industries most dependent on imports of raw materials and/or intermediate goods for their production processes, as well as those with greater complexity in their value chains, suffered the most.

The coronavirus pandemic took the world by surprise and brought international tourism almost to a complete halt. The initial phases of a relative recovery are restoring connectivity between those outbound markets and tourist destinations that have controlled the spread of the coronavirus. However, the sector will have to undertake a far-reaching and rapid transformation to adapt to the new, post-COVID-19 international tourist who will demand more personalised, flexible and, above all, safer services.

In 2021, a milestone was reached that was hard to imagine a year ago: the mass vaccination of a large part of the population in advanced countries. Although new waves of infection are occurring, in those countries where population vaccination levels are higher it is likely that activity and travel restrictions as severe as those that have set the pace of economic development since the outbreak of the pandemic will not have to be reimposed.

Based on CaixaBank’s internal data regarding rent payments, we have constructed indicators for the recent trend in residential rental prices at a provincial level and for the largest municipalities. The results obtained show that there was already a generalised slowdown in rent growth before the pandemic arrived, and that the outbreak of the health crisis extended corrections to most provinces and municipalities, with decreases being especially pronounced among the lowest rents and in the most tourist-oriented municipalities.

The pandemic has inevitably brought about major changes in our consumption habits. Faced with the impossibility of going to a store in person, online shopping channels have gained a lot of share in 2020. According to an analysis of CaixaBank’s internal data, this growth has not only been significant but also widespread among companies of different sizes and sectors, and has encouraged many of them to use e-commerce as a sales channel for the very first time.

Due to the pandemic, the current situation of the Spanish economy is very complex. The case of retail is no exception, although it is proving to be remarkably resilient in the face of all the restrictions on opening hours and capacity adopted in order to curb the pandemic. As revealed by the sector’s demand and employment indicators, retail trade is now close to, but below, its pre-COVID level. Despite this, an analysis of CaixaBank’s internal data shows very different figures for large and small companies, as well as for the different branches of activity, confirming that the sector has yet to recover completely.

Analyzing of consumption growth since May 2021, when the last state of emergency ended, we can see that the recovery in spending on transport, and especially on leisure, hospitality and tourism, was particularly strong. The sectors hardest hit by the restrictions (most of them still in force in Q1 2021) are therefore the ones that are recovering the most. On the other hand, consumer durables (furniture, textiles, etc.) have benefitted much more modestly from the pick-up in consumption, as will be seen below, while spending on basic necessities has fallen (except among low-income households), partly because these goods can be replaced by the services offered by the hospitality industry.