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In the three years prior to the pandemic, overnight stays in Q3 represented an average of around 40% of annual overnight stays. Therefore, whether tourism exceeds the pre-pandemic levels or not in 2023 depends largely on the sector’s performance in this period.

Did online trade mitigate the fall in household consumption in Portugal? Were (are) Portuguese businesses ready to do business in this way? Have consumers’ habits changed? Can e-commerce continue to gain ground from traditional retail?

The Portuguese tourism sector is making headlines, with its exuberant statistics and optimism surrounding its future outlook. In this article we present the key figures of the tourism sector and their impact on the macroeconomic accounts.