Agrifood
The Spanish wine industry, a symbol of tradition and global standard
The wine sector plays a fundamental role in Spain, not only in economic terms due to its contribution to activity, employment and exports but also because of how extensively vines are grown and its regional importance, making it a driving force for environmental conservation and rural development. Spain is the world’s second largest exporter of wine in volume and third in value, although in recent years we have seen greater penetration in North America and Asia, markets that tend to buy wine of higher value. After the COVID-19 crisis, wineries and cooperatives must tackle important medium-term challenges and adapt to the new consumption habits of a younger, more digital and environmentally aware public. This strategy includes a commitment to organic farming, online sales and wine tourism.
