Uncertainty and US tourism
Tourism expenditure from the United States in Spain has shown a marked slowdown since late 2024. This deceleration partly reflects the normalization of tourism growth after the pandemic, as well as macroeconomic factors such as the appreciation of the euro against the dollar and deteriorating growth prospects for the US economy. However, since these factors operate with a time lag, it is likely that the current slowdown also stems from rising uncertainty surrounding US economic and trade policies impacting Americans' propensity to travel to Spain. Considering that in 2024, US tourists accounted for 4.6% of total arrivals and 7.1% of international tourist spending in Spain, this slowdown could potentially subtract up to 1 percentage point from growth of tourism GDP in 2025. Certain regions, particularly non-coastal urban areas, could experience greater impacts due to their higher dependency on American tourist expenditure. Thus far, the sharpest slowdown has been observed in rural areas, where the share of American tourists is comparatively smaller.
