Geographical areas

The adoption of artificial intelligence (AI) in Spanish firms has accelerated in recent years, but the process has been uneven and remains incomplete. This article analyses the extent of AI penetration considering four key dimensions: company size, sectoral differences, specific uses within organisations and the main barriers hindering its deployment, as well as a comparison with the rest of Europe. Understanding how and where AI is being incorporated is particularly important from a business and macroeconomic perspective, as its adoption influences efficiency and productivity gains and can widen gaps between firms, sectors and workers in a productive fabric like Spain’s, which is dominated by SMEs and microenterprises.

International tourism spending accelerated slightly in March 2026, driven by the redirection towards Spain of tourist flows from the main European source countries. This upturn offset the decline in tourism from East Asia, which, although intense, represents only a small portion of tourist arrivals in Spain.