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Luxury tourism has established itself as a strategic segment for the Spanish tourism sector, both for its high contribution to expenditure and for its potential to increase the value added of the sector. According to payment data analysed by CaixaBank Research, although this segment only represents 3% of international cards, it accounts for 20% of in-person spending by foreign tourists. The analysis also highlights the rise of urban luxury tourism, driven largely by Madrid’s dynamism as a high-end destination, despite luxury tourism still maintaining a strong coastal orientation. The United Kingdom, France and Germany are the main sources of tourists travelling to Spain, both in the luxury and conventional segments, although other economies with a very high GDP per capita, great inequality or a combination of both stand out.

With the shock of the COVID-19 outbreak, tourism businesses reduced their activity, destroying a large number of jobs and taking massive advantage of Spain's furlough scheme (ERTE). Tourism supply is now attempting to revive itself. The lifting of mobility restrictions has encouraged a good number of tourist establishments to reopen their doors, even though demand is still low. With the start of the summer season, it is essential for the tourism sector to maintain, and benefit from, its commitment to reactivation as this is the only way to create jobs again.

The population over 65 years of age is consolidating itself as a strategic segment of the Spanish tourism sector, with ample room for expansion. The demographic weight of this group has grown steadily in Spain and its purchasing power now exceeds the national average, reinforcing its strategic importance. Analysis of CaixaBank’s card payment data confirms that this group represents a significant part of tourist spending, particularly for domestic tourism. However, their share remains lower than their weight within the population, which suggests considerable growth potential if the supply is better adapted to their preferences and needs. Furthermore, this group acquires special importance in rural provinces and contributes to deseasonalisation.

The coronavirus pandemic took the world by surprise and brought international tourism almost to a complete halt. The initial phases of a relative recovery are restoring connectivity between those outbound markets and tourist destinations that have controlled the spread of the coronavirus. However, the sector will have to undertake a far-reaching and rapid transformation to adapt to the new, post-COVID-19 international tourist who will demand more personalised, flexible and, above all, safer services.

2020 has now been left behind; a year that will be remembered in the tourism industry as the toughest in recent history. In 2021, the fight against the pandemic continues and restrictions on movement and trade are still preventing normal economic activity, hitting tourism-dependent businesses particularly hard. However, the roll-out of the vaccines will provide a turning point once immunity is achieved among the population most at risk. Our projections point to a strong recovery in the sector during the second half of the year, resulting in tourism GDP growing by 80% annually, once again becoming one of the driving forces for the Spanish economy.

The sectors most closely related to tourism are digitalising faster than the average for the Spanish economy but there is still a long way to go, especially when compared to other tourism industries in Europe. In the next few years, it will be crucial for Spain’s tourism industry to be able to remedy this situation by  means of a clear commitment to digitalisation, which will help to improve its long-term growth capacity. The European NGEU funds are an opportunity to revitalise investment in the digitalisation of tourism businesses after two very tough years for the industry.

In 2024, tourism GDP experienced another year of significant growth, with an estimated increase of 6% in real terms, roughly doubling that of the economy as a whole. This performance was driven by a sharp rise in the number of foreign tourists and their average spending, thanks to a recovery of British and long-haul tourism. On the other hand, Spanish tourists are now travelling abroad again, resuming pre-pandemic levels. In this favourable context, the hotel sector continues to enjoy very strong demand, which has allowed it to continue to raise its occupancy levels and its profitability to new highs. Looking ahead in 2025, Spain’s tourism sector will grow at a slightly more moderate rate, although it still has significant support factors to continue expanding and we expect it to remain one of the main growth drivers of the economy as a whole.

We identify the macroeconomic factors that affect the evolution of international tourism in Spain, including income growth in the source countries, inflation, geopolitical risk and exchange rates, and we estimate how many international tourists will visit Spain in 2024.

Tourism ended this year’s summer season in great shape with international tourist arrivals coming very close to the records set in 2019, a year that was extremely positive for the industry. Domestic tourism has also continued to post very good figures.

International tourism tends to be the main focus of attention when we talk about Spain’s tourism industry. However, domestic tourism also plays an important role: Spaniards travel more than 175 million times a year within Spain and generate an associated tourist expenditure of 30,000 million euros1. In this article, we examine the recent trends in Spain’s domestic tourism and discuss the main differences between domestic and international tourists.

The collapse of tourism in Spain in the wake of COVID-19 has pushed the tourism industry to undertake major price adjustments and the hotel sector has been the greatest exponent of this trend. According to data from the National Statistics Institute, the price per room per day charged by hotels in the summer of 2020 was 16% lower than the previous year. However, this huge price cut does not seem to have played a decisive role in reviving demand in some regions. The change in travel preferences brought about by the pandemic has meant that tourists have opted for nearby, familiar and less congested destinations, focusing less on price and thereby limiting the success of big reductions in hotel prices.

The tourism sector remains one of the key drivers of the Spanish economy, with tourism GDP expected to grow by 2.7%, above the Spanish average. However, it has entered a new phase of more moderate growth after years of strong expansion driven by the post-pandemic recovery. 

The health crisis caused by COVID-19 has represented an unprecedented shock for Spain's tourism sector. Demand indicators confirm that the stoppage during the months of lockdown was total, both for international and domestic tourism. The end of the state of emergency and the recovery in international mobility within the EU have helped to revive flows of tourists to Spain. The outlook for the coming months points to a relatively rapid upturn in domestic tourism with a more gradual recovery for international tourist flows, although the delicate situation of the pandemic will still be a major source of uncertainty.

Since Spain’s tourism sector returned in 2023 to the peak levels of 2019, the sector has been showing no signs of cyclical exhaustion and it recorded strong growth in 2024.

Although the summer months continue to account for a large part of tourist flows, travel outside the high season is growing more rapidly, especially among Europeans and among Spaniards with medium and high income levels. 

In June 2016, the United Kingdom’s vote in favour of leaving the European Union (EU) opened up a new scenario for the British economy that could have important repercussions for the Spanish economy and particularly for the tourism industry, which receives around 16 million British tourists a year1. In this article we examine the impact of Brexit on the number of British tourists visiting Spain and its potential impact in the future under different EU exit scenarios.

The catering sector is continuing its good streak in 2025, with solid growth in spending thanks to the boost from both national and international tourism. Although the pace of growth has moderated compared to previous years, the data show a clear resilience, even after the power blackout on 28 April, which dealt a temporary blow to the sector’s turnover.